By: Joe Mann, Wendy Tsang, Madhavi Narikot, Alan Siegel, Haeun Maeng, Younhee Choi, and John

Sung

History of the Internet & E-Commerce

Younhee Choi

* 1957 USSR launches Sputnik, first

artificial satellite.

* 1958 - Advanced Research Projects

Agency (ARPA) created by Department of Defense (DoD).

* 1960 - Ted Nelson found the first

example of hypertext

* 1962-1968 Packet-switching (PS)

networks developed

* 1969 Birth of Internet. ARPANET

commissioned by DoD for research into networking.

* 1970 By December, the ARPANET is

linking 13 compters across the United States.

* 1971 E-mail was invented by Ray

Tomlinson. @ symbol is created to separate user and host names.

* 1973 Global networking becomes a

reality.

* 1974 The ARPANET begins

abbreviating the term internetworking to internet

* 1976 - Apple Computers was founded

Steve Wozniak and Steve Jobs

* 1979 New Groups are born.

* 1981 *BITNET, the Because Its Time

NETwork started as a coorprative network .

*CSNET (Computer Science NETwork) established to provide networking services to university scientists with no access to ARPANET.

* 1982 The internet Protocol Suite (TCP/IP)

is standardized, fully realizing the idea of a global network of interconnected TCP/IP systems- and the rules for the net are born.

* 1984 Domain Name System (DNS) is

established

* 1986 - NSFNET created

* 1991 Tim Berners-Lee first proposes

an information management system, the World Wide Web.

* 1994 Commercialization begins * 1996 Microsoft enters

* 2004 Mark Zuckerberg creates
thefacebook.com at Harvard University.

* 2008 Mobile internet access

exceeds that for desktop computers

* 2011 There are an estimated 2.1

billion internet users worldwide

* 1979 Michael Aldrich invents

online shopping

* 1981 Thomson Holidays

submits the first ever B2B electronic transaction using online technology

* 1985 Nissan UK sells cars

and finance with credit checking to customers online from dealers lots

* 1987 Swerg creates the

first electronic merchant account to let software develpers sell online

* 1994 the first online bank opens

* 1995 Amazon.com starts selling

each and everything online
-Action web launches a site : EBay

* 1998 PayPal launches pay service

-Google debuts on E-Commerce -Yahoo launches Yahoo Stores

* 1999 internet retailer debuts

-Victorias Secret debuts site

* 2003 Apple launches

iTunes store

* 2005 Launches YouTube

* 2007 Apple launches

the iPhone with full web browsing and downloadable apps, advancing E-Commerce

Alan Siegel

*The ability to do business on line *Buying *Selling *Marketing *Services *Online Payment

*US Commerce Department Statistics on ECommerce Sales:

*2009 $144.1 billion in sales *2010 $165.4 billion in sales *Represents 14.8% growth *2011 double digit growth predicted *2014 projected sales: $250 billion!!

*2009: 3.9% of all retail sales *2010: 4.2% of all retail sales

*If categories not normally purchased on line is

excluded, retail sales in 2010 topped 7.6% (up from 7% in 2009)

*528 million people in North America *323 million in the United States *Only 47.3 million households have interest access *43.9% actually use the internet to shop *Of the 43.9% who shop online, 65% actually buy
something

*Less than of households with internet access actually

browse online
means:

*Only 65% of that half actually buy something. That

47.3 million households 13.5 million households buy
POTENTIAL: 33.8 MILLION HOUSEHOLDS!!!!

* They Come to You * Convenient * You never need to leave your house * Dont have to get dressed * Dont have to fight the crowds * No pushy, commissioned salespeople * Dont have to fight for parking spot * Save money: Dont have to pay for parking (or ticket if
you forget to feed the meter!)

*
*Social Event *Capitalizes on discussions between friends and
family on social networks

*Uses your friends preferences to make better

purchasing decisions Facebook profile

*i.e. Amazon uses records, books etc on your friends

* Shop in Real Time * Using real-time platforms like Twitter and Facebook,
shopping can happen in real-time

* Share live information on: * Purchasing trends & patterns * Price changes * Miscellaneous shopping events

*One-Stop Shopping *Many sites now let you buy a host of things, unrelated
to its original intent

*Mygofer.com: groceriesgroceries to electronics *Amazon.com: anything and everything

* If youre not growing, youre dying * Companies need to keep up with the growing market (the
death of Blockbuster and other companies)

* Increased focus on online marketing and advertising to

keep up with the trend and fight off competition

* (Ebay vs. Amazon vs. Netflix)

Madhavi Narikot

- The City Hotel, The First Official Hotel Opens in New York
City

- The City Hotel is known as the first building to be devoted to

hotel operations

- The building had 73 hotel rooms

- The Tremont House opens in Boston, Massachusetts with 170

rooms

- The First Hotel to Have Indoor Plumbing and Running Water

- Offered Perks Such as Free Soap - Is Reportedly The First
Hotel to Have a Bellboy

- Offered Private and

Double Rooms

- Set The Standard for

Future Hotels

- The Statler Hotel in Buffalo opens

with 2084 rooms

- Sets Standards such as light

switches by the door, private

bathrooms and morning

newspapers

- Statler Hotels become a chain of

influential hotels

- Hotel Industry Expands Greatly - Famous Hotels Such as The Waldorf Astoria, The

Roosevelt Hotel, and The First Hilton Hotels Start Business

- Motels are Connected Rooms That Provide Large Parking

Lots for Guests

- Motels Reach Their Peak Due to Rises in Automobiles - Most Hotels Start to
Become Franchises

or Chains Instead of
Being Owned by Individuals

- As Travelling Becomes More Common, Hotels Become

Necessary

- Hotels Now Offer

Complimentary Breakfasts, Televisions, Internet Service, Spas and Other Perks and Amenities

Commercial Hotels - Offer Room Service, Has a Dining Room, Has a Cocktail Lounge, Laundry and Valet Service Airport Hotels - Located Next to Airports for Travelers, Offer Transportation to Airport from Hotel

Conference Centers
- Provide Services for Groups or Conventions

Economy Hotels - Provides Just Basic Needs of Guests for a Low Price Suite Hotels - Provides Entertainment Space That is Separated From The Bedroom Residential Hotels - Guests Stay for Longer

Periods of Time

Casino Hotels

- Upscale Hotels That Promote Gambling,

Usually Features Entertainment and Quality Restaurants Resort Hotels

- Located Away From Cities,

Specifically for Guests on Vacation, and Offers

Guests Various Forms of

Entertainment

Pros and Cons of the Competitors Websites

Wendy Tsang

Top 3 Competitors in the Hotel Industry

1. The Plaza Hotel

2. The Dukes Hotel

3. The Mon Hotel Paris

The Pros and Cons of the Plaza Hotels Website

http://www.theplaza.com/

The Pros and Cons of the Duke Hotels Website

http://www.dukeshotel.com/

The Pros and Cons of the Mon Hotel Pariss Website

http://www.monhotel.fr/uk/index.php

Secrets for a Successful E-commerce

Haeun Maeng

The site is for users, not for you

Invest in contents
The menu is important Small number of colors and typeface

No special effects
Short texts

*Meet with the approval of users *Prime objective of achieving a result

- in e-commerce, mostly selling

*Choose a layout that suits your website *Follow the trend *Language- dont take for granted

*Merely attractive vs. full of interesting information *Contents are main part of the website *Search engines

* Well-organized menu is necessary * Sort by each specific categories

* Few colors and fewer fonts * common rules of color psychology

- professional site-> cool colors

- personal site-> bright colors

Best in black on white background Best in black on white background

*Do not mix warm and cool colors *Use the easily recognizable fonts *avoid hard-to-read fonts

*Avoid video, animation, or music not related to your site *Give them what they are looking for *Useful video or
media will add value

DID YOU EXPECT US TO BE SHOWN?

Sixth, short texts are suitable for the web. It is difficult to read on-line and we know that users remain only a few seconds on one page. It is a mistake to think of transferring to the web texts created for paper or other media. On the web, we read in a different way. We read quickly and very little. Therefore, short and welldevised texts are important. Good titling attracts users. Summaries or short introductions are useful. Further information and external links will be much more useful if grouped together at the end of the text. Use graphic styles with care. Use bold type for more important terms, and try to create a text whose sense is immediately clear at first sight. No underlining, please, these are reserved for links. Leave empty spaces, and choosing a URL address that is easy to remember whose sense is immediately clear

*x

Keep in mind that user.. - read on-line - remain very shortly - read quickly, and very little Therefore, it has to have -Well-devised text -Good titling - short text Bold type for more important terms No underlining Do not insert too many things (texts, links, images)

*A good photograph is worth a thousand words *Optimize the image first

- no exaggerated image

- dont let consumers wait for image to be shown

*Make the website known

-Go and find them : advertise your site on- and off-line

-Make them find you : choose a URL address that is easy to remember

Joe Mann

www.utopiahotel.com

How can we emulate our competitors sites?

*24/7/365 *Increase customer loyalty *Improving information content *Increase convenience *Increase global reach *Decrease costs

Somme Institute as a Partner

Advertises their product Attracts more customers Hotel uses proven product Variety of products for all ages

Increases Convenience

John Sung

What is a Server?
- A computer that serves client computers - Consists of the hardware and software

HP BladeSystem c7000
- Hold up to 16 Full-height Blades - 8 Interconnect Bays - Up to 10 active cool fans - Easy to manage and control - Power efficient

LAMP
- Linux (OS) - Apache (Web Server) - MySQL (DBMS) - PHP (Script)

Red Hat Enterprise Linux

- Operating system for servers - Comes with Apache/Tomcat, PHP/PERL/Python, and MySQL,Postgre SQL

Apache
- A software that serves files that form Web pages to Web users - Every computer on the Internet that contains a website must have a Web server program - Servers 63% of all websites

MySQL
- Database management system

- Owned by Oracle Corporation

- Open Source - Fast, reliable, and easy to use

PHP
- Hypertext Preprocessor - Creates Web applications - Serves up dynamic content - Works on web servers in operation

Volusion
- E-commerce software - Design services - Marketing services - SSL certificates (Security Sockets Layer) - Credit card processing - Shopping Cart - Live chat

*The privacy and security of your personal information is very

important to us. We do not share your personal information in ways not disclosed in our privacy statement or without your informed permission. We value your trust very highly, and we strive to protect the confidentiality and appropriate use of any personal information you provide to us. Program. TRUSTe is an independent organization whose mission is to advance privacy and trust in the networked world. As this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices monitored for compliance by TRUSTe.

*Utopia Hotels is a Participant in the TRUSTe Privacy Seal

Barracuda Web Application Firewall

- Protects a server from hackers and viruses - Denial of Service Protection (DOS) - Model 960 - Throughput of 1 Gbps