FACILITY LOCATION AND LAYOUT Reliance Fresh

Growth through value creation

By: D.saimala Mba-a sec 12251034

Reliance Retail Ltd An Overview

FACILITY LOCATION
It refers to location of service organizations.
It is a strategic decision of an

organization. It is a selection of specific site for establishment of physical unit of production process. The success of organization depends on the design of the decision of facility location.

LAYOUT
It consists of configuring the plant site with lines

buildings such as department boundaries.

It is the most crucial element affecting the efficiency

of an organization. Types: Process layout Product layout Fixed position layout Combination layout Cellular layout

Reliance Retail Ltd Overview

920 Stores 80 Cities 14 States

Reliance fresh (Supermarket)

First Venture
Reliance Super (Mini-Hypermarket)

Reliance Mart (Hypermarket) 95000 Products Unique Services - Tailoring, shoe & watch repair, Laundry. Future Plan: Saloon

Reliance trends ( Apparels and accessories) Reliance wellness (Medicine, health care and Beauty Products)

 Reliance footprint

Reliance time out (Books, toys, music and gifts)

 Reliance digital
Reliance istore

 Reliance jewels

Reliance AutoZone (Auto accessories and services)

Reliance Living Homeware.

Reliance Fresh Company Profile

Reliance Fresh :
Industry: Retail Type: Supermarket Chairman & Managing

Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30th October 2006 Headquarter: Mumbai Area: 2000-4000 Sq. Ft.

 Fresh Cheap

objectives

 Farm To Fork Model

 Recruiting People Underprivileged Community Biometric Cards Farmers Loans upto Rs. 15000 Training the farmer

Information centre: Increase productivity Market rates of different Corps Technical Help Quality of seeds and fertilizers

Analysis

Strength:
Private label sale own products (Reliance Select)
Contract Farming Network 1600 channels in villages

 Poor inventory control

Staff Lack of knowledge about products Parking

Farm to fork, No middlemen, Farmers Customer

Hundreds of farmers 1 million farmers next

five years

challenges:

International Retail Giants: Carrefour, Metro AG, Tesco.

Bharti Wallmart (Farm to Fork)

Operating cost are too high

Plant location:
Located in small commercial complexes close to 3-4 residential areas Observation: Close to cross roads
Almost in all Major areas: gandhinagar,bundar

road,autonagar etc..

Product Range:
Vegetables and fruits House hold items Food and beverages All premiere

brand + Private label Groceries only private label Dairy products Non veg food items Ready to eat items

 Main idea make bulk purchase Discount scheme days Saturday and Sunday Reliance fresh membership card Reliance One

Pricing:
Low prized private labels Discount on bulk buying

Private Labels:
Maximum Space: Own Products

Less Space: Nestle Maggi, MTR Masala, Pepsi, Lays Chips.

Reasons: High Margin

Future Plans of Reliance Retail Ltd.

Future plans:
Plans to invest Rs 25000 Crore in next 4 year in their retail division Train students and housewives Customer care & Quality service Part time job Every Indian Consumer New format of food and caf Reliance food Private label sale Kirana store Pharmacy retail store 6000 outlets 784 cities Launch soaps, detergents, cosmetics and non FMCG products Private label

Suggestions:

Suggestions:
Expand Service Give training to staff

Improve inventory control