Professional Documents
Culture Documents
Secondary Objective:
MRF 3.78 I
TVS 3.57 II
CEAT 3.16 IV
Others 2.05 V
Weightage level for factors
while in Purchasing of
Tyres.
Factors in Purchase of Weighted Average Ranking
Tyre
Brand Name 3.87 I
Advertisement 3.68 II
Mileage 2.50 IV
Influence 2.11 V
Findings
32% of Mechanic plays a major role in
influencing for the purchasing of a new
tyre.
71% of the respondent are currently
satisfied with their Tyres.
44% of the respondent are dissatisfied
due to Poor Design.
31% of respondents prefer TVS tyre for
Front Wheel.
Contd….
38% of respondent prefer MRF tyre for
Rear Wheel.
Advertising plays a major role during the
purchase of a tyre.
Suggestion
Quality of the Tyre has to be Increased.
Influencing through Advertisement has
to be increased.
Price level is very high. It has to be
decreased.
Respondent feels that the Road Grip
has to be need good.
There is a heavy lack in Tyre design. It
should be improved.
THANK YOU….