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The Pageant:
This is an annual event in Badagry Local Government Area of Lagos State, that is in its 3rd Season.
The Prizes:
Star Prize: Car plus N50,000:= 2nd Prize: Fridge plus N30,000:= 3rd Prize: Standing Fan plus N20,000:= Consolation Prizes 4th Prize: Small Gen, 5th Prize: Small Gen
Target Participants:
Young adult females
How to Participate:
Publicity Plan:
The First Prize Display in the Center of Badagry Two Roadshows (1st wk in Dec Radio & TV program appearances (scrolls, Logo Flashes, Interviews) Banners, Posters & Handbill
Support Prizes Fridge, Standing Fan, Small Gen Backdrop Banner on stage Venue Banners Free Sampling for officials
Benefits to Vitamalt
Social Responsibility Image by picking models from the indigenes of Communities nearby for adverts Sales of Vitamalt
Tied to entries by all contestants Exclusive at audition venues Tied to audience tickets at the final events Exclusive for beverage sold around the venue
2 Branded Fridge
3 Standing Fan 4 Small Generators 5 T-Shirts 6 Banners 7 Backdrop 8 Sampling 9 Ice 10 Promo Hands 11 Contingency
1 40,000
1 11,000 2 11,000 50 2 1 36 1 16 400 6,000 8,000 1,050 5,000 1,000
40,000
11,000 22,000 20,000 12,000 8,000 37,800 5,000 16,000 14,000 220,800
Awareness and association of Vitamalt as official beverage partner for the pageant VIP Tickets for Customer Reward and entertainment in this festive period
1 14,000
. Prepared by
Budget
Total Cost incurred by Vitamalt = N220k
. Approved by