Professional Documents
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Topic
Name Sumaya Tasnova Samapti Inmanuella Neehar Gomes Husna Siddika Shuvra Goswami Romana Afroz Monika Rani Roy
Group members
ID no.09103101063
Introduction
Sunsilk is a worldwide shampoo product, that were made to supply all our needs for everyday existence. In Bangladesh some sunsilk products are imported from Thailand and some products are produced by Unilever group. Sunsilk product has already made a strong place in the market.The set of controllable tactical marketing tools of sunsilk these are product, price, promotion, place that are helping the product to reach the organizations goal.
Marketing Mix
Product
Promotion
Product
Variety:
From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. In Bangladesh there are 6 types of shampoo and one type of conditioner.
4.
400ml 200ml
Bangladesh Bangladesh
7ml
400ml 200ml 7ml
Bangladesh
Bangladesh Bangladesh Bangladesh Bangladesh
Bangladesh
Bangladesh
1. 2.
ID no.09103101055
Quality
The quality of the product is maintained through extensive chemical testing which takes place after every month.
PACKAGING
Services
Most people in Bangladesh have not much ability to use the foreign product with high price. Sunsilk is such a product that gives the Bangladeshi people the best services which is in their ability to buy the product. Sunsilk makes the hair more beautiful and strong ,repair the damage,gives the solution of hair fall.
Brand Name
Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo.
Price
List Price
SL No. 01. 02. Types of Sunsilk shampoo Hair Damage Stunning Black Shine Stunning Black Shine Stunning Black Shine Stunning Black Shine 03. Strong and Silk Quantity and Price 400ml(370tk) Production country Thailand
400ml (250tk) Bangladesh 200ml(135tk) 100ml(70tk) 7ml(2tk) 400ml(370tk) Bangladesh Bangladesh Bangladesh Thailand
400ml(250tk) Bangladesh
Hair Fall Solution Hair Fall Solution 5 Thick and Long Thick and Long Thick and Long
6 Lusciously Thick and 400ml(250tk) Bangladesh Long Lusciously Thick and 200ml(135tk) Bangladesh Long Lusciously Thick and 7ml(2tk) Long Bangladesh
SL No. 1 2
Types of Price sunsilk Conditioner Hair Fall Solution Hair Fall Solution 150tk 90tk
Quantity
180g 90g
Discounts
Sometimes the producer give discount to the cost of sunsilk shampoo. The minipack is cost 2 tk per packets. But sometimes 3 packets cost 5tk, so there is 1 tk saver for buying 3 packets.
Payment Period
The shopkeeper can buy the sunsilk product pay the bill in a period. This Is only happen when the shopkeeper is very much accustomed with the product seller.
Promotion
Advertising
Public relation
Promotional Strategy
Sales Promotion
Direct Marketing
Billboard
Advertising
Tv Advertising
Print Media
Advertising
Advertising
TV Advertising:
TV advertisements most especially doing some commercials that will informed their target audiences about the product. use endorsers to promote the product nationwide. major mode of communicating with the consumers.
Direct Marketing:
Sunsilk uses Online advertising and communication have a growing trend. With people everywhere being able to access online material.
Sales Promotion: To promote its brand, Sunsilk distributes flyers and free sachets at the road side and at malls, and door to door campaigning .Recommend a suitable type of shampoo to such consumers.
Public relation:
Magazine
Sunsilk advertisements are published in various magazines and is sold locally on news stands and distributed to hair salons.
Place
Channels Retailers are extremely satisfied with their channel systems. There are not too many levels, thereby preventing channel complexity and allowing greater control.
Distribution network:
Sunsilk has a very good distribution network all over the country. They have struggled hard to adopt such channels that guarantee the perfect results regarding the placement of their product.
Place
Gender Age Geographic Segmentation
Purchasing Power
Market segmentation
Income Level
Family Size
Locations:
Market segmentation
Purchasing power Age Gender Income level family size family life cycle Geographic area
Target Market:
The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes
Positioning:
Eventually after segmenting and targeting, the company is now positioning their product. They are now putting their product on the mind of their target audiences. They dont want their product to be fantasized only but to be remembered by people.
Transportation:
Sunsilk distribute their product by Unilever Company or the sellers collect their product for final buyers from the wholesale market.
Conclusion
Hair is a part of a human body that increases the beauty of a person. Sunsilk is such a product that helps to increase the beauty more. Marketing mix of sunsilk in Bangladesh creates a new vision for the people and thats why it have taken a big place in the large competitive market.
Any
question?
ID no.08093101086(19th)