The Impact of Social Media & The US Federal Government

April 18, 2012

Jennifer Schaus & Associates Washington, DC Rome, Italy

Background: Over 15 Years US FED GOV Sales / Marketing / BD / Procurement Experience Dun & Bradstreet FED GOV Division Physical Security Sales & GSA Scheds GSA Sched Sales / Marketing / BD / Lobbying / Social Media Clients: Small, Mid-Size, Large, Fortune 500 Products & Services Domestic & International B2G Networking 3rd Thursdays @ The Kennedy Center

Social Media
WHAT: Allows real-time connection & interaction. Sharing info, content, text, video, audio, photo. Intersection of technology & content. WHEN: 24 / 7 WHO: Anyone. All people. Consumers, Business, Government, etc WHERE: Worldwide HOW: Mobile or Internet Access WHY: Phenomenon Contagious Instant gratification Act & React = Interact

Social Media has created a human reliance, expectation and addiction on technology to deliver information instantaneously.

Forms of Social Media:

Blogs Wikis

Facebook
Twitter Google+

LinkedIn
YouTube Gov 2.0

Advantages: Increased Communication More Informed Expedite Info Sharing Real Time

Disadvantages:

Privacy Data Risks Acceptable Use Mis-information Accidents: Anthony Weiner

Social Media Background:

e-GOV Act Dec 17 2002
Purpose: Improve Management & promote e-gov services by establishing CIO (Chief Information Officer) within OMB (Office of Management & Budget) Establish a framework of measures to improve citizen access to government information and services

Other Impacts & Results from Social Media SMEs (Subject Matter Experts) on Social Media Example: Georgetown University Certification Program, Social Media for Government Class on how to create, manage social media campaigns for government agencies Intended Audience: Public Affairs to CIO

Sectors of Social Media G 2 C = Government to Citizen C 2 G = Citizen to Government C 2 C v G = Citizen to Citizen versus Government G 2 B = Government to Business / Contractor B 2 G = Business / Contractor to Government

G 2 G = Government to Government - Internal within the Agency - External to other Agency - External to other Government

C2CvG Citizen to Citizen versus Government Examples: Citizen uprising over autocratic ruling inTunisia, Egypt, Libya, Syria, Yemen, Bahrain USA Occupy Wall Street & other protest

Facebook: Schedule Protest Twitter: Organize Protest YouTube: Market & Tell Story to outside world

G 2 C = Government To Citizen Improve quality of services & call for greater citizen engagement / involvement Examples: 2009 CDC & Swine Flu 2010 EPA & Gulf Of Mexico Oil Spill 2011 FEMA & Hurricane Irene Clinical Trials & Social Media - Increase Speed and Lowered Costs - Greater Patient Access & Engagement - Availability of Control Patients NIH Clinical Trials & the use of YouTube - Educate Citizens - Volunteer & Healthcare Hashtag Stories

G 2 C Continued
Intel Agency Examples: CIA Visible Technologies crawls data for key words Similar to Cold War Russia newspapers FBI & DHS mining social media sites for key words

Same Objective catch the bad guys New Technology social media = the new form of communication
* CONCERNS: Privacy to Citizens

C 2 G = Citizen to Government

Gov 2.0 Allows interaction for citizens to contact government

Examples: Open 311- DC & San Francisco Report Traffic light outage, potholes, etc.

National Weather Service: #wxreport

G 2 C Continued President/White House to Citizens Call for Greater Transparency YouTube Channel West Wing Week Twitter Town Halls Obama July 2011 Reactions to State of Union Facebook Photo of the Day & videos

G 2 G Government To Government Allows agencies to communicate within the agency sharing initiatives and soliciting feedback, etc. as well as communicate with other agencies. Internal: NASA Spacebook conversation w/in agency DoD Real Warriors Campaign for PTSD

External: Fed Space White House SAVE Suggestion Box for Fed Gov employees on how to save money within the govt.

B 2 G = Business to Government Can include contractors and can include contractors communicating with other contractors for obtaining government business. TFCN The Federal Contractor Network GovLoop LinkedIn Various groups Twitter GovWin Gov RFP opps and on-line teaming

G 2 B = Government to Business Can evaluate contractors Can contact businesses for registrations or RFI / Sources Sought Example: SBA Portal for Small Business Learning Center Increase interest in Government Contracting

FED GOV SOCIAL MEDIA Of Note Rankings:

Tumblr GSA 1st (social, blogging)

Facebook Most Popular Marines 2+ Million Twitter Most Popular NASA

Pintrist Army DIY & Dcor

Flickr LOC Google + = NASA

Social Media Conclusions: Not Static Always Changing Race for Speed Info becomes obsolete quicker

Most agencies embracing & using

Intersection of Public Affairs (content) & CIO (technology) Here to stay & will evolve

THANK YOU Jennifer Schaus Jennifer Schaus & Associates Washington, DC Rome Italy http://www.JenniferSchaus.com B2G SERVICES: GSA Schedules Fed Gov Sales / Marketing / BD / Lobbying State Gov Sales / Marketing / BD / Lobbying Other B2G Consulting Services as needed +12023650598