A summer training project report presentation on Customer SATISFACTION TOYOTA ETIOS in GORAKH PUR at GOENKA MOTORS

Submitted by
UNDER SUPER VISION OF SALES MANAGER MR. ANEES AHAMAD DEPARTMENT GUIDE DR. GAURAV BISARIYA MOHD AZAM ANSARI MBA II YEAR ROOL NO.1100122095

Introduction On Toyota Motors

Toyota is 7th largest automotive manufacturer Toyota Motor Corporation is headquartered in Toyota City, Aichi Toyota has annual sales of 397.05 billion yen Produces ~5.5 million vehicles per year From 56 manufacturing plants across 6 continents Employs 317,716 people Toyota has become the largest vehicle manufacturer in Japan with over 40% market share

COMPANY PROFILE
Established in 1937 out of Sakichi Toyotas weaving machine company Launched first car (SA Model) in 1947 The sales price was 3,350 yen, 400 yen cheaper than Ford or GM cars Toyota Production System formed in 1950 based on just in time principal First global expansion in 1959 at Brazil In 1972, cumulative production >10M units In 2002, Toyota managed to enter a Formula one

Toyota Bharat
Toyota, a young and vibrant company in India, has grown since its inception in 1997 Their mission is to innovate continuously, keeping in mind the changing needs of customers, stakeholders and society at large. Toyota's ultimate goal of becoming 'the most admired company in the country' The monumental affiliation of Kirloskar Motor with Toyota Motor Corporation in 1997 further solidifies determination to work for the growth of the Indian industry In India, TKM contributes to society through its efforts in the areas of education, community care and the environment

Organization structure
MD RAHUL GOENKA GM M .Q. BEG

.
HR MANOJ MISHRARA

SM ANEES AHMAD

HR EXECUTIVE SARITA SHRIVASTA YA

SALES EXCUTIVE ABHISEK MISHRA

Objective OF THE STUDY To know the customer SATISFACTION LEVEL about

TOYOTA ETIOS To know CUSTOMER AWARENESS BY offers and promotions. To know the SATISFACTION of fuel consumption of
ETIOS

TO know the people SATISFACTION LEVEL Of ETIOS pricing policy. To know the competitors of ETIOS.

RESEARCH METHODOLOGY
DATA COLLECTION TECHNIQUE PRIMARY DATA SAMPLING METHOD CONVENIENCE METHOD SAMPLE SIZE 50

Q.N. 1: Do you know about Toyota Etios?

opinion Absolute Percenta ge of Response 60% 40% 100%

Yes No TOTAL

30 20 50

INTERPATATION:60% PEOPLE KNOW ABOUT TOYOTA YES AND 40% DONT KNOW ABOUT TOYOTA ETIOS

Q.N. 2: Are you satisfied with

Toyota Etios?
Opini on A b s ol u te Per cen tag e of Res pon se 50 % 30 % 20 % 100

High Mediu m Low TOTA

1 5 0 9 0 6 3

INTERPATATION:L 0 50% HIGHLY SATISFIED, 30% PEOPLE MEDIUM SATISFIED AND 20% PEOPLE LOW SATISFIED

Q.N. 3: Are you satisfied with Toyota Etios service?

Opinion Absolute Percentag e of Response 18 09 03 60% 30% 10%

High service Medium service Low service TOTAL

30

100

INTERPATATION:60% SAYS High service, 30% says medium service and 10% people says low service

Q.N. 4: Are you motivate promotion& offers to

given by Toyota Etios?
opinio n Absol ute Perce ntage of Respo nse 60%

High motive ted Mediu m motive ted

18

09

30%

Low 03 10% motive ted PATATION:people high motivate, 30% medium motivate and 10% low motivate

Are you satisfied rate of fuel consumption Toyota Etios ? .

Q.N. 5:
opinion Absolut e Percent age of Respons e 60% 30% 10%

High Medium Low

18 09 03

INTERPATATION:60% says high satisfied of fuel consumption, 30% says medium satisfied and 10% says low satisfied

Q.N. 6: What is your annual income ?

opinion Absolute Percenta ge of Respons e 20% 30% 50% 100%

3 to4 lac 4 to 6 lac 6 to 8 laic TOTAL

06 15 09 30

ATATION:ays his annual income 3 to 4 lac, 30% says 4 to 6 lac and 50% says 6 to 8 lac

Q.N. 7: Are you satisfied pricing policy Toyota Etios?

opinion Absolut e Percent age of Respons e 80% 20% 100%

P R IC IINGP OL IC Y
HIGH 20% 80% LOW

High Low TOTAL

24 06 30

INTERPATATION:80% satisfied of pricing policy of toyota etios, 20% low satisfied .

Q.N. 8: Do you know competitors Toyota Etios?

opinion Absolute Percenta ge of Response 70% 30% 100% Yes No TOTAL 21 09 30

TOY OT AETIOS COMPETITORS

yes 30% no

70%
Interpatation:70% says yes to know competitors of Toyota etios and 30% says No

Q.N. 9: Which vehicles competitior Toyota Etios?

opinion Absolute Percenta ge of Respons e 30% 20% 40% 10%

VE H IC L E SC OMP E T IT OR S OFT OY OT AE T IOS

INDICa SWIFT DZ IRE HYUNDAI WAGON R 10% 40% 30% 20%

Indica Hyundai I 20 Wagon R

09 12

Swift dzire 06 3

ERPATATION:ca is 30% , hyundai is 40%, swift dzire is 40% and wagon R is 10%

Ranking & Competitors

Rank score
1 2 3 4 5 6 7 8 9 10

Company
BMW Volkswagen Daimler Hyundai Motors Honda Motors Ford Motors Toyota Motors Nissan motors General Motors Renault

Overall
6.882 5.333 4.834 4.685 4.376 4.367 4.268 3.869 3.7510 3.5

FINDINGS
Thus it has been observed that majority of people know about GOENKA TOYOTA MOTORS. Majority of people are fully aware of offers and promotions. After investigation we can say that majority of people satisfy Etios car because it is economical car. So it is clear that majority of people say that rate of fuel consumption of Etios is low. It is obvious that majority of people think ETIOS is for middle class. It is concluded that majority of people say

SUGGESTION
To increase the offers and promotions of ETIOS TOYOTA ETIOSshould with some extra feature. GOENKA MOTORS should also provide safety by making improvement in the design of the car.

Conclusion
We all for have every possible effort to make this study real and genuine on the basis of survey we found that the image of Etios is good in GORAKHPUR region. In our survey we have selected 50 respondents which includes students professionals, govt .employees etc .Among these respondents mostly are interested in ETIOS but somewhere not satisfied with this product may be lack

THANK YOU