Presented to Sir Amjad Presented By Taha Fareed Roll no 58 Sec B

Type

Soft Drink (Cola)

Manufacturer

The Coca- Cola Company

Founder (s)

John S. Pemberton

Country of Origin

United States

Introduced

1886

Area Served

Over 200 countries

Employees

92,400

Servings per Day

1.6 Billion

Began in 26 May 1996.

Joint venture between Coca-Cola International, Fraser and Neeves Singapore and Packages Ltd.

MISSION STATEMENT To benefit and refresh everyone who is touched by our business.

OBJECTIVES
To supply everyone their favorite drink and to satisfy the consumer needs and wants. To provide profit to the shareholders and increase the market share.

Controls about 59% of the world market.

In 2002 company grew business by nearly 250 million unit cases.

Customers in Asia are approximately 4.2 billion. Average consumer enjoys close to four servings of our products each month. In Asia, Japan has the highest percentage of consumption. Pakistan, India and Bangladesh are average consuming countries.

Geographic
Psychographic Demographic

Behavioral

world region

Middle east

Country

Pakistan

Cities

All major cities of Pakistan

Density

Urban, sub urban

Climate

Hot and dry, sale increase in summer

Age

Mostly focus on young people

Gender Both gender male, female because it fulfilling the similar need have thirst that both have.

Family size Focus on family by introduces coke family pack which cover family of 3 to 9 people

Income

Low income(regular bottle) Middle income(disposable) High income (can)

Social class

Lower, Middle, upper class

Lifestyle

Actualizes,

believers,

achievers,

experiences, strugglers.

Occasions Parties, sports, marriages, eid , birthdays and other occasions.

Benefits

Quality, taste, low prizes

Sprite Coke Fanta Diet coke Sprite zero Kinely water Minute maid

Standard Size Returnable Bottle SSRB Litter Returnable Bottle LRB No Return Bottle or Disposable Bottle 1.5 Liter Plastic Bottle and 2.25 Liter Plastic Bottle Tin Pack 330 ml CANS

NRB PET

24 Regular Bottle Shell. 6 Bottle Pack for 1.5 PETs.

12 Bottles in a pack for Disposable Bottle.

24 Cans in one crate

Pepsi Gourmet cola Amrat cola RC cola Mecca cola and so on

Measuring Satisfaction of their customer by using various techniques Increasing customer perceived value (CPV) Increasing shareholder wealth. The earnings per share are expected to grow to 116 Rs. In 2010. Maintaining its supply chain management to ensure that the customer gets Pepsi exactly when he requires.

Mass Marketing via advertising Pepsi with customer attraction areas e.g. celebrities (Junaid Jamshed, Adnan Sami, Shahid khan afridi), Sports (Cricket), concerts etc.. Price Indiscrimination all over the region Focusing on Brand image Customer retention schemes such as lucky draw, meeting your favorite celebrity

Retail Stores including Convenient stores Vending machine/Self Service Slot machines Ho-Re-Ca Mobile Carts Entertainment Zones

SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in much general management as well as marketing scenarios. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.

Brand image and brand loyalty. Bottling system .

Consumers availability.

Reduced consumer purchasing power. Health issues.

Sugar content.

Brand recognition Marketing Strategies

Bottling system

Change in price New competitors

Health awareness
Rivalry between Pepsi and Coke

OBJECTIVE As non returnable glass bottle is already a superior quality product so coca cola will be trying to maintain the over all quality STRATEGY Packaging Bottle cap

OBJECTIVE The research coca cola have conducted for this project reveals that the price is not an issue for our target market, so coca cola do not go for any changes but coca cola shall definitely try to deliver a superior customer value to our customers at the existing price. STRATEGY Coke shall go for the current existing price, without increasing or decreasing it i.e. Rs.18. The product shall be designed in such an effective way that it delivers the consumers a superior value than competitors products.

OBJECTIVE Coca cola want to make our product available at different key points like; Schools, universities, airports, railway stations, cinema halls, entertainment parks, high ways, small and large stores, and suburbs of the cities. STRATEGY Coca cola will redesign the distribution network and make it more efficient so that it could reach to those areas where there is demand for this product. Coca cola will be using push strategy for this product so that it could penetrate the market and cater the potential consumers by giving more incentives and margins to retailers.

Consumer sales promotion methods Trade sales promotion method

Sales promotion method

Thank You