Advertisements ..

What is advertising..?
advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas or services. advertising messages are usually paid for by sponsors and viewed via various traditional media, including mass media such as news papers, magazines, television commercial, radio advertisement outdoor or direct mail advertisement etc.

History of advertisement :
In ancient days, Egyptians used papyrus to make sales messages & wall posters. History has proof of political campaign displays in ruins of ancient Arabia. wall or rock painting advertisement were found in India before 600 yrs. Greece & Rome were the early pioneers of advertisements in the world. history tells us that OUT-OF-HOME ADVERTISING & BILLBOARDS are the oldest form of advertising methods.

Origin of advertisement
Hand bill and news paper advertisement came in the period of 17th century for advertising books in England. In 1836, French newspaper LA PRESSE was the first to include paid advertisements. In 1869, N.M. AYER & SONS add agency was started in Philadelphia. Radio advertisement was started in the period 1920. Television advertisement came in late 1940 and early 1950. Late 1980 &1990, saw the intro of cable television & particularly MTV pioneering the concept music video.

Late 1980, saw the internet mode of advertising. In 21st century, we have number of web advertisements, due to the rise of technologies. Google is the current leader in making more profit through advertisements in internet. At present, the modern marketing tool is guerrilla marketing technique.

Modes of advertisement
DIGITAL ADVERTISEMENT: TV commercial is generally considered the most effective mass market advertising format. the annual SUPER BOWL football game in U.S is the most prominent advertisement event on television. The avg. cost of a single thirty second add. During the game has reached U.S $ 3 million.

Radio advertisement:
commercial radio stations make most of their revenue selling AIRTIME to advertisers. Of total media expenditures, radio accounts 6.9% in the world

Web advertisement:
Online advertising is a form of promotion that uses the internet and world wide web to deliver marketing message to attract customers. Eg: social networking advertisement , E-MAIL marketing

Types of advertisements
Humor advertisement. generation advertisement. Emotional advertisement. Guilty advertisement. celebrities advertisement. name recognition or rebranding. Sex sells advertisement.

Conclusion:
Advertisement is not only for promoting products to the people, it is regarded as the MODERN ART OF CREATIVITY by mankind.

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