Firm Introduction

We are the leading advisor to companies on how to compete in a complex world

We help companies with issues that cut across strategy and operations We are the authority on complexitywe literally wrote the book We are unique in our perspective, methodologies, and depth of experience

We focus on what matters most, get to answers fast, and drive implementationour clients attest to our results!

WP&C combines the level of talent and capability of the name-brand strategy firms with the great working relationship, partner engagement, and level of personal commitment you can only get with a smaller firm. WP&C is the best of both worlds.
Dave Hoogmoed President, Land OLakes Purina Feed
www.wilsonperumal.com

Complexity is the top issue facing most companies today

In a recent survey, CEOs identified complexity as the primary challenge they face. Nearly 80% said they expect high levels of complexity over the next five years. Yet far fewer felt prepared. Complexity dramatically increases cost and risk of failure. It is like a cancer that eats away at efficiency and profitability.
Andy Beal Chairman & CEO, Beal Bank

COMPLEXITY
Complexity affects your: And has implication on your:
(Examples)

Cost Structure
Operating Model Design Supply Chain Strategy & Mgmt Management Systems

Execution & Growth

Transaction Speed

Business & Operational Risk

Process Performance Margin Improvement Risk Mgmt IT Strategy Asset Utilization Network Optimization

Product Portfolio Mgmt

Business Process Redesign

Channel Strategy Data Protection & Mgmt

Organizational Effectiveness

Customer Experience

www.wilsonperumal.com

We literally wrote the book!

This book delivers.
Ahmad R. Chatila, CEO MEMC Electronic Materials Inc.

an ambitious book packed with insight and fresh thinking. Separating good from bad complexity is a critical task facing companies today, and the authors provide a compelling roadmap
Michael B. McCallister President & CEO, Humana Inc.

We are thought leaders and practitioners

Authors of Waging War on Complexity (the #1 business book on complexity) and an upcoming book on complexity and growth
Featured in CEO Magazine, CNBC, Investors Business Daily, The European Business Review, and Agenda (an FT publication)
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We have worked with leading companies across industries

Some of our clients:

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We have applied our methodologies to a wide range of issues (1 of 2)

Sample projects:

Product Profitability Study

Leading Beverage Company
Applied our unique square-root costing methodology to quantify the true profitability of all 1700 SKUs, across all nine breweries, in just six weeks, and down to the operating profit level.

Integrated Logistics Strategy

US Armys Joint Munitions Command
Delivered $100M annual cost savings using our principles-based strategy approach to develop an integrated strategic framework and set of guiding principles for strategic and operational decision making.

Operational Risk Reduction

Major Integrated Energy Company
Reduced loss of containment incidents by 75%, and safety incidents by 25%, by providing hands-on leadership coaching and training using the US Nuclear Navys Five Pillars for high reliability operation.

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We have applied our methodologies to a wide range of issues (2 of 2)

Sample projects:

eCommerce Transformation
Europes Largest Electronics Retailer
Assessed multi-channel operations, identified key profitability drivers, developed an Exit Mgmt. tool, and redesigned the Online Product Set-up process for an 18M increase in Operating Profit and a doubling of online market share.

Product Portfolio & Distribution Model

Leading Agricultural Company
Took a joined-up approach across the product portfolio and distribution model to redesign and pilot a new business model for $15M in cost savings, greater service levels, and more aligned sales force to launch growth.

Strategic Decision Analysis

Leading Asset Management Firm
Combined our strategic analysis and deep industry expertise to evaluate a potential billion dollar investment across market, regulatory, risk, economic, & operational dimensions. The CEO praised our work as by far the best he had seen in this space.

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Our clients attest to our results

WPCs approach to complexity is the most direct route to an efficient, profitable enterprise.
Ed Lonergan CEO of Diversey Inc.

WP&C is helping us transform our business. Their insights are phenomenal!

David Hoogmoed President, Land OLakes Purina Feed

This was a quick and painless way to understand our true product profitability, and it challenges how we think about our business. I am extremely pleased with the results.
Fernando Palacios EVP and Chief Integrated Supply Chain Officer MillerCoors LLC

If you take all six times [past projects] where we looked at this, over the past ten years, and rolled them all up together, and multiplied by ten, it would still not be as good as this work.
CEO, Top five-financial institution

This has been a landmark project for [us]you guys were exactly what we needed.
Lead Strategist, Top-five asset mgmt. firm

You are analytical and smart, but you also get things done!
Head of Commercial Development Leading European Retailer

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A diverse team with rich experience

Real-world experience
Significant industry experience means we focus on pragmatic solutions
Plant managers from Danaher, Georgia-Pacific, and Owens Corning Leadership from Davita, Thermo Fisher, ABB Automation, Pfizer, Ford, etc. CEO of the largest IPO in 2001 (market cap of $7B) CFO of the most profitable bank in the US (over 50% ROE) Implemented first lean production line for US Air Force ICBM renovation Implemented Koch Industries management system at Georgia-Pacific Led design, construction, & operation of an H2O2 rocket propellant plant Top-ranked consultants and staff from firms such as Bain, BCG, and McKinsey Winner of Danahers Innovation Award and 2009 Presidential Kaizen Award Winner of Frito Lays Business Innovation Team of the Year for two years One of Forbes.coms Top 8 Technology CEOs Watch #1 grad from Navy Officer Candidate School & Navy Nuclear Power School #1 ranked submarine officer & Navy Supply Officer School Instructor of the Year #1 ranked fighter pilot in squadron in Israeli Air Force Research assistant for Michael Porter Peace Corp volunteer to Tanzania Fellow of the Royal Aeronautics Society Israeli swimming champion for three straight years #1 graduate from prestigious London design school Member of All-Air Force Womens Basketball Team 100% reference-abilityrecognized by clients for being easy to work with Greater industry experience leads to greater authenticity with our clients Experience working and partnering with executive teams & the shop floor Focused on getting to the 80% solutionfast We are confident in what we know, which makes us secure in what we dont know
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Record of achievement
Commitment to excellence, reflected in our past achievements

Well-rounded individuals
Individuals with a diverse set of passions, pursuits & interests

Easy to work with

What our clients recognize: were focused on their needs, not ours

A team with extensive global experience

Americas
Argentina Bolivia Brazil Costa Rica Canada El Salvador Mexico US Venezuela

Europe
Austria Belarus Belgium Bosnia Bulgaria Croatia Czech Rep Denmark Estonia Estonia Finland France Germany Greece Hungary Ireland Italy Latvia Lithuania Moldova Netherlands Norway Poland Portugal Romania Russia Serbia Slovakia Spain Sweden Switzerland UK Ukraine

ME & Africa
Angola Kuwait Nigeria Oman Qatar Saudi Arabia South Africa Turkey UAE

Asia & Oceania

Australia China Hong Kong India Indonesia Japan Malaysia Mongolia Myanmar Philippines Singapore South Korea Taiwan Thailand Vietnam
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Languages
Chinese English French German Hebrew Hungarian Italian Portuguese Russian Spanish Swahili Swedish Thai

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How can we help you?

Identify your Complexity Agenda.

Sample of our services

Quantify the size of your complexity prize and diagnose the key opportunities to reshape your cost structure, free up cash flow, and boost productivity by attacking product, process, and organizational complexity. Apply our our Square-Root Costing methodology to rapidly quantify the true cost and profit of your products, services, customers, segments, facilities, and/or channels to know where you really make and lose money. Build scale and accelerate profitable growth through improvement in innovation, complexity management, and process & organizational performance. From step-change improvement in one or more of your critical end-to-end processes to transformation of your overall operating model (efficiency, agility, and scalability) using our complexity, process, and organizational expertise. Leverage lessons from the US Nuclear Navy to systematically root out sources of risk in complex environments and instill the practices and culture of a true high-reliability organization, whether you are an in the energy, financial services, consumer goods, or other industry. Design and embed a systematic management system to dramatically improve your companys ability to execute, improving your reliability, safety, efficiency, resiliency, responsiveness, and overall business performance. Ensure that you are receiving the expected returns on your IT investment and identify opportunities to reduce IT cost using our complexity, process and organizational performance expertise.
www.wilsonperumal.com

Determine your True Cost & Profitability.

Accelerate Profitable Growth.

Transform a Critical Process / Operating Model.

Eliminate Operational Risks.

Make Execution a Core Capability.

Evaluate & Improve Your IT Spend.

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Contact Us: www.wilsonperumal.com contact@wilsonperumal.com

North America
Two Galleria Tower 13455 Noel Road, Suite 1000 Dallas, TX 75240 972-716-3930

Europe
Longcroft House 2/8 Victoria Avenue London, EC2M 4NS +44 (0)203 206 1496