Professional Documents
Culture Documents
Prepared by:
Suraj Shailendra Sinku 12DM034
Madhumita Kahar Tanmoy Ghosh 12DM035 12DM036
1. Variety
2. Assortment
3. Product Availability
Profitability of Merchandise Mix The Corporate Strategy & Positioning toward the Assortment Physical Characteristics of the Store & Layout of the Internet Balance between too much versus too little assortment
Complementary Merchandise
Backup Stock
Weeks
BRANDING STRATEGIES :
CATEGORIES OF PRIVATE-LABELS:
Store brand
Store sub-brands
Umbrella branding Individual brands Exclusive brands Distributor brands