Professional Documents
Culture Documents
The mission of Haier is to become the industrial leader and the most competitive and consumer preferred home appliance solution provider.
Production plant located at Raiwind Lahore Head office at Gulburg Lahore Ranked at No. 2nd in Pakistan's market for home appliances 1000 sales outlets 15 large experience shops 305 exclusive shops 17 service centers 120 service outlets
Residence
Home appliances
Competitors
PEL Singer Super Asia Group Viva Orient Dawlance Sony Samsung LG Waves Philips Monilex Kenwood Siemens Nobel Panasonic Whirlpool Others
Consumer Products
Business Products Service & support
Complaint register
Consumer Products
Refrigerators Freezer Washing Machine Air Conditioners Microwave ovens TV Domestic Home appliances
Marketing Manager
Finance Manager Manager ATL Manager BTL Marketing Research manager
Strengths
Research & Development Department Price Range
Weakness
Image of china ( Huge In quantity but worst in quality) Low level of core technology
Opportunity
In-house Productions
Threat
Strong Rivals
Product
Price
Place
Production plant at Raiwind Lahore Head office in Gulberg Lahore Many outlets in Pakistan
Promotion
Cost leadership
Innovation
Huge sales
Credibility Top notch brand Origin does not matter anymore
26%
Yes No
41% 59%
Yes No
74%
Do you think today Haier has a negative impact of label Made in China on its image?
Yes 15%
No 85%
Introduce their online business Update their financial reports to motivate its stake holders Introduce discount packages as well as seasonal schemes