SOCIAL VALUES AND ATTITUDES

PRESENTED BY: ABINAYA.P CHOLAN MOHAMMED ISHOK SAKTHI SUNDAR SARANYA.N SRI NITHYA.M VIGNESH KARTHIK

SOCIAL VALUES:

Social values refer to human or moral values or principles that are essentially desirable for the wellbeing of an individual, a group or a society.

IMPORTANT SOCIAL VALUES:

Truth and Honesty.

Generosity. Patriotism. Respect for seniors or Elders.

Justice and Kindness. Tolerance. Cooperation.

Excellence.

NATURE AND CHARACTERISTICS:

1.Values of inculcated. 2.Well accepted principles. 3.Time-Tested existence. 4.Basis of Human Values. 5.Classification of values. Moral and Social Values Traditional and Moral Values Intrinsic and Instrumental Values

6.Values reflect Character.

7.Values change gradually

IMPORTANCE:
Values Foster Economic Progress: Direct relationship between values and economic progress. Values Foster Social Development: The social development in terms of education ,health, and family welfare Values Improve Social Relations: Healthy relationships are vital for the well being of individuals ,groups ,and entire society.

Values Facilitate Regional Cooperation: Co-operation and tolerance. Values Generate Love, Peace And Happiness: Conflicts can be solved through mutual understanding Values Improves Standard of Living: Enables people to innovative ideas.

Social Attitudes:

Attitudes of individuals or groups with respect to social objects or phenomena such as persons, races, institutions, or traits.

Attitude Object

+/- (good/bad) Attitude

Ice cream is good I like ice cream I eat ice cream

Evaluative Responses

The three Components of Attitude

1. 2. 3.

Cognitive beliefs about what is or is not true with respect to the AO. Affective feelings / emotions toward the AO. Behavioral tendencies to do certain things with respect to the AO.

Tri-component model
Component Affect Characteristics Emotional reactions Internalized mental representations, beliefs, thoughts Tendency to respond in a particular way toward the attitude object Examples "I like/hate ..." I think the world should..."

Cognition

Behavior

"I always do...

Attitudes and Values:

Both are evaluations
Although, saying that somebody values the dishes being placed in the cabinet after they have been washed is similar with saying that somebody has a positive attitude of the dishes being placed in the cabinet after they have been washed

Values are ideal, desirable goals - more global/general than attitudes Values can encompass several attitudes i.e., one can have several attitudes towards certain values

Attitude Formation:
Attitudes are learned from others or via direct experience through:
1. 2. 3. 4. 5.

Imitation or modeling (conscious adoption, unconscious assimilation; Newcomb, 1943). Information (e.g., perception, rumor, reading). Mere exposure Classical conditioning Operant conditioning

Are attitudes useful?

Reinforcement Theory:

According to this theory, changes in opinions can result in attitude change, depending on the presence or absence of rewards. The learning of new attitudes is not different in nature than any other verbal or motor skill, except that opinions relate to a single propositions, whereas other skills involve a series of propositions.

Balance Theory:

In Heiders theory, when beliefs are unbalanced, stress is created and there is pressure to change attitudes. The two main factors affecting balance are the sentiment(e.g., liking, approving, admiring) and unity(e.g., similarity, proximity, membership) qualities of beliefs.

Cognitive Consistence Theory:

Abelson and others developed theories of cognitive consistency. It suggests that people will try and maintain consistency among their beliefs and make changes(i.e., accept or reject ideas) when this does not occur.

Cognitive Dissonance Theory:

Cognitive Consistency Theory proposes that people are motivated to change and act consistently with their beliefs, values, and perceptions when there is psychological inconsistency or disagreement between two pieces of information. The conflict between the inconsistent factors produces dissonance.

Conclusion:

Social values are certain qualities and beliefs that are shared within a specific culture or group of people.

Attitudes help us to make decisions and choices more economically based on information from previous experiences.

A Few Suggestions:
Look

for the positive side. Be aware of your thoughts. Present a positive attitude to others. Focus on what has gone well. Be careful who you associate with. Focus on improving the performance of your business. Keep your business goals at the forefront of your mind.

THANK YOU