INTERNATIONAL MARKETING

MINI PROJECT ON

INTERNATIONAL REGULATORY ENVIRONMENT

PRESENTED BY: MALLA HARIKRISHNA 11PM1E0012 2ND MBA 4TH SEM

REGULATORY ENVIRONMENT OF
INTERNATIONAL MARKETING
It considered when developing a global marketing strategy. Local governments observe a product standards. Tariffs and taxes may require adjustments in pricing. As a result of India joining the WTO , its manufacturing process to arrive at the final product. Its local firms will also have to apply for products patents, a substantial change for India's 24000 local pharmaceutical firms.

To carry out the IM task successfully, international managers have to be cognizant of all the factors that local environment.

With newly emerging institutions such as the WTO , however, the world is moving closer to a level playing field, with fewer differences in regulations and with increased opportunities for firms and Govts to file lawsuits if they believe they have suffered form undue protection or unfair trade practices.

INTERNATIONAL REGULATORY AUTHORITIES

General Agreement of Tariffs and Trade (GATT). World Trade Organization(WTO). United Nations Conference on Trade and Development(UNCTAD).

INTERNATIONAL REGULATIONS
REGULATIONS

RELATED TO PRODUCTS Product standards: Many countries have established standards for many of the products. Such standards pertain to quality, safety, health consideration, etc. E.g. ISO 9000 accreditation in necessary for certain products for selling in markets likes European union. Each country may have its own product standards or specifications. Disclosures: In many countries it is mandatory to make certain disclosures about the products like the ingredients, potency, shelf, possible adverse effect etc.

Environmental laws: production or harvesting of the produces, which cause serious ecological problem may not be permitted to be marketed in some countries. Product liability: In several countries, if a person suffers any damage because of a product, the injured person has to prove-that the producer was at fault in respect of the defect in the product . .

REGULATION

OF PRICE:

Many countries have laws regulating price. This is true of even the market economies.
PACKING

AND LABELING REGULATIONS :

There may be regulations regarding the packaging materials, method of packaging, packaging standards etc. similarly, there may be regulations regarding the different aspects of packaging.

 REGULATION

OF PROMOTION:

Promotional activities are, generally, subject to various types of controls. The nature of the controls, very widely between countries. In some countries, certain products like alcoholic drinks, tobacco products etc. are not allowed to be advertised in any or some of the media. In many countries ,including India, the package and advertisements of cigarettes shall carry the statutory warning that cigarette smoking is injurious to health.
REGULATION

OF TRADE PRACTICES:

Many countries have laws regulating trade practices like restrictive trade practices. Similarly, there are also laws designed for consume protection.