Spencer’s Retail

Project title:
Brand awareness of
Spencer’s and its
comparative analysis
with Big Bazaar
 Introduction
 Fastest growing retail stores with multiple formats and
retailing food, apparel, fashion, electronics, lifestyle products,
music and books.
 Established in 1996.
 Retail footage of over 2 million square feet and over 400
Spencer’s stores in 65 cities.
 It has 15 hyper markets, 11 super markets and 374 daily and
express stores across 55 cities in the country.
 New Ventures
 Spencer's Retail has announced a tie-up with British retailer
Woolworths Plc for exclusively selling its famous toy brand
Chad Valley through its outlets.

 Besides the Chad Valley range of toys (available at prices

Rs.49 upwards), Woolworths is also planning to introduce
the Ladybird range of kidswear.
 Vision

To “build Spencer's as the most professionally

managed retail business in the country through:

 excellence in all operating processes ;

nurturing and facilitating a learning and growth
culture;
building a unique retail experience for the
customers”.
 Mission
Strives to exceed the aspirations of its customers for a
healthy and fulfilling lifestyle by providing:
• The most innovative consumer goods and delectable
taste experience .
• The ultimate shopping experience.
• Unsurpassed customer service .
• Unbeatable value .
• The 'next' place away from home or office to relax and
indulge themselves.
Top Management of RPG
 Major Investment plan
• It will be going in for a public issue within the next 12
months to raise capital for expansion.
• The company will be investing Rs. 10 billion over the
next three years using both internal sources and an IPO.
• The company has already reserved 1 million sq ft of space
all over the country and will be creating close to 10,000
jobs in its different formats.
• Spencer’s Retail currently employs 4,500 people and has
6 million sq ft of space.
Formats of Spencer’s
outlets
 Spencer’s has retail footage of over 2 million square feet and over 400
Spencer’s stores in 65 cities.

 The company operates through the following formats:

Spencer’s Hypermarkets: a fast growing retail network of hypermarkets
with large format stores in Mumbai, Gurgaon, Ghaziabad, Lucknow,
Calicut, Hyderabad, Vizag, Vijayawada, Aurangabad Durgapur and
Kolkata.

Spencer’s Super: one of the largest supermarket chains in the food and
grocery segment in India.

Spencer’s Daily: small format stores conveniently located with a range of

products to meet daily household needs.

Spencer’s Express : food and grocery store next door.

Spencer’s Express
 Spencer’s express is a store
next door for the fresh needs
at arms length.
 These stores are around 1000
sq ft in size. They are open
from 7 am to 9 pm and also
provide with home delivery.
 The Express stores stock
dairy, fruit and vegetable,
bread and bread products,
cut vegetables/ ready to
cook, fruit juices, fresh
batter, fresh coffee/tea,
fresh masalas, fresh
pickles, fresh Ghee, fresh
fish and meat.
Spencer’s Daily
 The Spencer’s Daily store is a
friendly neighborhood
store, which caters to the
entire daily shopping
needs - from regular
groceries to fresh food and
also weekly top-up
shopping.

 About 4000-7000 sq ft in
size and with a bright and
friendly atmosphere, Spencer’s
Daily saves the hassle of
bargaining with the local
Kirana shop owners (because it
offers the lowest possible
prices).
 Spencer’s Fresh
 Spencer’s Fresh stores provide with an enjoyable and convenient shopping
environment in very own neighborhood. These 2000 sq. ft. air-
conditioned stores are well stocked with fresh food of the very best
quality, such as fresh farm produce, vegetables, fruit, milk, eggs,
breads and much more. With an impressive range and a clean, bright and
hygienic ambience, Spencer’s Fresh is far better than
the regular sabzi mandis or local vegetable
markets and at Spencer’s
Fresh consumers not only do get fresh, clean and
tasty farm produce but also the lowest possible
prices in the locality, yes even lower than
sabziwala!
Spencer’s Super
 The Spencer’s Super is the
place to go for the monthly
shopping.

 About 8000-15,000 sq. ft. in

size ,the Spencer’s Super not
only caters to the daily needs
but also stocks home care
products; personal care
products, Bakery, Chilled
and frozen food; Baby care
besides groceries &
staples, fresh fruits and
vegetables..
Spencer’s Hyper
 The Spencer’s Hypermarkets
are huge destination stores,
more than 25,000 sq. ft. in
trading area. Shoppers come
here looking for fantastic deals
across all categories.
 Hypermarkets ensure a
comfortable, clean, bright and
functional ambience to shop
along with the convenience of
finding everything under one
roof at the best value for
money.
Snapshot
Have you heard of spencer's ?

2.7

Yes
No

97.3
Have you visited Hazratganj spencer's
earlier ?

9.8

yes
no
90.2
 Visted Hazratganj spencer's

12.9 Once
18.8
Tw ice
68.3 More than Tw ice
 Not visited

10.0
local shop
20.0
big bazaar
70.0 any other
 Staff

1.0 7.1 R-1

R-2
28.3
R-3
53.5
R-4
10.1
R-5
 Product Range

2.1 4.3 R-1

24.5
R-2
R-3
40.4
R-4
28.7
R-5
 Am bience

2.5 8.6 R-1

34.6 R-2
22.2
R-3
R-4
32.1
R-5
 Services

2.32.3 R-1
30.7 R-2
39.8
R-3
R-4
25.0
R-5
 Offers

R-1
23.0 20.7
R-2
R-3
12.6 17.2
R-4
26.4
R-5
 FMCG

6.7
25.6 i
ii

67.8 iii
 Staples

i
8.3 13.9
8.3 ii
9.7 iii
23.6 iv

36.1 v
vi
 F& V

i
5.0
5.0 6.3 21.3 ii
iii

22.5 iv

40.0 v
vi
 grm nt

i
18.5 5.6 3.7
ii
18.5
iii
iv
24.1
29.6 v
vi
 E& E

i
18.5 0.0 9.3
ii
18.5
iii
20.4 iv

33.3 v
vi
 HWP

i
0.0 5.4 7.1 ii
44.6 17.9 iii
iv

25.0 v
vi
 Research Methodlogy
• Uni ver se : Outl et s of organi zed ret ai l se ct or and
it’s cust om er s.
• Samp le uni t : Pr ices o f Commo di ties
av ail able at Sp ence r’s a nd
Big Bazaar .
• Samp le si ze : 1 00
• Samp le type : Rand om sampli ng
• Ty pe of D at a: 1 . Pr imar y data: - Que st ion nai re
2. Se con dar y dat a: - Compan y’ s
webs it e an d
pr ice l is t of
the two
co mpani es.
 Findings
• Spencer’s have a good brand awareness among
the consumers.
• FMCG products have major acceptance of all
the offerings,of spencer’s, among consumers.
• The consumers are not much satisfied of the
offers introduced by Spencer’s.
• HWP is the slowest moving section of the outlet.
 Continued…
• Big Bazaar have better promotional
schemes than Spencer’s.
• Big Bazaar have better product range than
Spencer’s.
• The target customer of both the companies
are different.
• Big Bazaar have greater acceptance
among the consumers in comparison to
Spencer’s.
 Suggestions
• In order to improve its business,Spencer’s
should introduce more competitive promotional
schemes such as those in Big Bazaar.
• The bakery section should sell the products at
cheaper rates.
• The product range of Spencer’s should be
improved in order to match that existing in Big
Bazaar.
Presented
By:
Karishma