Urszula Bosco Dipika Mallya Laura Messer

COMPETITIVE ANALYSIS
Birds Barbershop has four different locations that perfectly fit the style of the surroundings and Austin. It is locally owned with a fun, casual atmosphere.

COMPETITORS: -Floyds Barbershop -Good Life Barbershop -Method Hair

TARGET AUDIENCE ANALYSIS

University of Texas students
MEDIA HABITS:
- Social Networks - The Daily Texan - KVRS Radio

Young professionals
MEDIA HABITS:
- Social Networks - Newspapers

MARKETING STRATEGY 1
OBJECTIVES
.
- Utilize Birds Barbershops $2,000/month supplementary budget to reach our target markets through highly-consumed media outlets.

- Inform new and returning consumers about why Birds Barbershop should be their go-to barbershop in Austin.
- Maintain Birds Barbershops current creative image, while elevating it through our advertising, in order to have a higher, more effective reach. - Generate more Birds customers through an effective media strategy primarily for the E. 6th St. location.

MARKETING STRATEGY 2
PRICE - The prices are lower than other competitors but high enough to generate value for the consumer PERSONAL SELLING -Build a strong relationship between the stylists and clients -Create a unique, positive and valuable experience ADVERTISING - Utilized to convey the brand image by introducing the tagline: Birds Barbershop. A Barbershop for Gents. A Salon for Birds - Social media will help to constantly communicate with the selected target market

PRODUCT STRATEGY
STRENGTHS
Unique brand identity- known as a rock n roll themed barbershop Mid-range pricing; high quality haircuts at affordable prices. Local feel which appeals to Austin residents Each location has a slightly different look based on the surrounding neighborhood- incorporates local music, art, vintage dcor etc.

WEAKNESSES
The word Barbershop in the title can alienate potential target segments such as women No data system to schedule appointments and keep track of clientele visits The addition of the 4th location has created the need to increase promotions in order to expand customer base.

OPPORTUNITIES
Numerous untapped markets, such as women, children, college students and young professionals The E. 6th location is in close proximity to the UT campus and downtown Austin, both being prime target markets

THREATS
Local competitors range from full-service salons to old-fashioned barbershops. Floyds 99 Barbershop is a primary competitor- most similar to Birds in terms of services provided, brand image.

CREATIVE STRATEGY
To reinforce Birds positioning in the market conveying its main themes and spirit. The new suggested creative strategy will follow the lines of the established creative strategy to maintain the same trend and positioning in the customers mindset. The creative strategy includes executions in: traditional print, online, radio and outdoor.

CREATIVE EXECUTION- PRINT

CREATIVE EXECUTION- BUS

CREATIVE EXECUTION - RADIO

Birds Barbershop has four locally owned and operated shops, including its newest location on East Sixth Street that lets you Keep Austin Weird, and trimmed and styled. Birds Barbershop. A Barbershop For Gents. A Salon For Birds

MEDIA STRATEGY

MEDIA BUDGET

THANK YOU!