Professional Documents
Culture Documents
PESTLED Analysis
Macro-environment Factors
Two third of population are low income people Large gap between cities and rural areas.
Family planning is gaining awareness with supporting from groups and associations (FPAP, PPMP, RPA, etc) More women want to learn about birth control. 32.5% already know about family limitation. Catholic church start to allow using birth controlling methods
Technology in medicine industry increasing due to MNC companies join the market. Better products are expected in short future.
Low restrictive drug laws Has law on controlling advertising activities, but being ignored.
Roman Catholic is the main religious with 84% of total. Low education standard: ~80% of women have intermediate and lower level.
New Entry
High cost, long time Other MNC
Rivalry
Brand A: 35% Brand B: 17% Brand C: 10% Brand D: 8% Brand E: 5% Others: 20% HIGH
LOW
HIGH
Substition
I.D.U Other methods
HIGH
Heavy financial investment required Long time to develop and market products
High threats from other MNC companies enter the market
Supplier: A. L. Choufont et Fils, S.A. Choufont-Salva relies on its parent company for supply
Low threat from parent company
Main buyers:
Drug outlets: 75% Government and private clinics: 25% Doctors, physicians: 5%
SWOT Analysis
Internal Factors
Lacking of mass communication knowledge Maintain close relationships with only 25% of doctors and 30% of drug stores.
Neglect of marketing research. Fail to realize the important of the primary data and market test.
Sell what company has, not what people want
Highly growth market: 50% per year for next 3 years Competitors products take 9-12 month to launch. Can get supporting from FPAP Less restriction from Catholic church
Better products from competitors coming soon Substitute solution is cheaper and being support by governments and clinics High cost in mass communication Religious believe
Thanks You!
Marketing Group 5