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3 successful South Korean companies

V.Preethi (020) Savitha (058) Srikanth (032) Karthik (035) Saroj to (017) Click edit Master subtitle style
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LG

Hyundai

Samsung

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Introduction

LG Electronics is a global leader &technology innovator in consumer.

The company was originally Established in 1958.

The LG Group was a merger of two Korean companies Lucky and Gold star. 3/18/13

LG electronics is one of the worlds largest manufacturer of electronic product.

company started in 1947 under the trading name Lak Hui.

The Gold star made the first radio in Korea. 1962, Gold star radios were exported to
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CEO

MR. R.S KIM is the Vice chairman&CEO of LG Electronics.

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brands

Home Entertainment LCD TVs, Plasma TVs Audio, video optical storage.

Mobile communications:Mobile handset (CDMA/GSM/3G) Mobile Accessory, PCB.

Home Appliances:-

Refrigerators, washing machines, 3/18/13 cooking

Success factors

LG has taken innovative marketing and promotional initiatives. Launch of new technologies in consumer electronics and home appliances. LG was the first brand to enter cricket in a big way, by sponsoring the 1999 World Cup, and followed it up in 2003 as well.
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contd

LG has differentiated its products using technology and health benefits. The TV range has Golden Eye technology. Air-conditioners have the Health Air System . Microwave ovens have the Health Wave System.
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Competitors

Samsung is the major competitor of LG. The target audience of both companies are same. SamsungAlso Started Direct Marketing Campaign as Spot The Van CookingFiesta. Samsung Bio TV For Televisions. SansuiAlso Introduced Smarts Eye TV.
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introduction
HMIL is a fully owned subsidiary of Hyundai motor company (HMC) . Entered India in 1996 , launched santro as first car. First foreign company to establish manufacturing unit in India . Manufacturing unit near Chennai and forms critical part of HMCs global export hub. Largest passenger car exporter and the second largest car 3/18/13

products

Santro xing i10 i20 Verna Sonata Accent executive Getz Elantra
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M.D & CEO

Mr.B.S.Seo.(HMC)

H.W. Park (India)

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Factors for Success in India

Understanding the Indian customers and demands , introduced its first economic car Santro. Design , price are the key factors for their success. With its success of santro became second largest automobile manufacture and largest exporter in India. Customer satisfaction campaign was started. Attractive advertising strategy.
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Competitors

Maruthi suzuki Ford GM Toyota

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History of Samsung
Samsung was formed in the year 1938 and is named after a city in south Korea called Samsung From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world's leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized 3/18/13

Samsung is now considered as a Pioneer in the Digital Age

The digital age has brought revolutionary change and opportunity to global business, and Samsung has responded with advanced technologies, competitive products, and constant innovation. Samsung comprises around 80 companies.It is highly diversified, with activities in areas including construction, electronics, financial 3/18/13 services, shipbuilding and medical

CEO & LOGOS

Oh-Hyun Kwon (Vice Chairman & CEO)

Since Dr. Kwon joined Samsung Electronics' Semiconductor Business in 1985

The Samsung Byeolpyo noodles logo, used from late 1938 until replaced in 1958. The Samsung Group logo, used from late 1969 until replaced in 1979 The Samsung Group logo (three stars), used from late 1980 until replaced in 1992

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The Samsung Electronics logo, used from late 1980 until replaced in 1992

Samsung's current logo used from 1993 to present.

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Industries WhereSamsung Electronics Co., Ltd.Competes

Memory Chip & Module Manufacturing Computer Hardware Manufacturing Computer Networking Equipment Manufacturing

Network Access & Communication Device Manufacturing Routing & Switching Equipment Manufacturing
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Reasons for the success of Samsung in India

way back in 1998, when the South Koreas leading consumer electronics giant entered into an agreement with the International Olympic Association (IOA) to sponsor the 1998 Seoul Olympics. The message was clear. Samsung wanted to sponsor Olympics to establish itself as a global brand. And it became successful to a great extent too. Samsungs association with the Olympics helped the company increase its brand visibility and brand recall among its consumers worldwide. 3/18/13

Products of Samsung

Cell phones

T.V

Washing machines , ovens , refrigerators etc..


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