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    Section-A INTRODUCTION TO FMCG: As we are approaching to the twenty first century the FMCG productmarket is growing like a money plant in this world. Not onlycompanies are gaining huge profit from these product sources butthese products are also one of the main ingredients in our day todaylife. So the customer has to think and decide on the products which heis going to purchase because of the availability of the choicesreplicates variants in every section of the products.Now a day¶s customer has a wide variety of choice while selectingFMCG, producer has to add additional values to the product that theproduct continues its presence in the market. Different factor governing the customer based on different product category like milk products, beverages, prepared dishes, Chocolates & Confectionaries,personal care andFabric care etc.This minor project consist of the response of different age grouprespondents who specifies their predetermined factors which drivesthem while purchasing the factors which drive them to buy theproducts are as under, Price, Availability, Brand name, Quantity,Quality, Packing, advertisement.Through this we can understand that the customers in the currentscenario not only purchase the product based on the one quality that itcontains. But they carefully analyze it and then go for the purchase.So knowing the customers attitude is important and what are thefactors they considered when purchasing a productSo by this project we can come to know the effect of branding onconsumer while purchasing a FMCG product & Durable goods. Effect of branding in purchase in purchase of FMCG products Page 3 FMGC-Fast moving consumable goods Meaning: A type of good that is consume every day by the averageconsumer. The goods that comprise in this category are one¶s thatneed to be replaced frequently, compared to those that are usable for extended periods of time. FMCG refers to those retail goods thatgenerally replaced or fully used up over a short period of days, weeksor months & within one year. Main characteristics of FMCG¶s: y From the customer¶s perspective :a) Frequent purchase.b) Low in investment (price).c) Low in involvement (Little or no effort to choose the item). y From the marketer¶s angle :a) High volume.b) Low margin.c) Extensive distribution network.d) High Stock turnover.

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    Section-A INTRODUCTION TO FMCG: As we are approaching to the twenty first century the FMCG productmarket is growing like a money plant in this world. Not onlycompanies are gaining huge profit from these product sources butthese products are also one of the main ingredients in our day todaylife. So the customer has to think and decide on the products which heis going to purchase because of the availability of the choicesreplicates variants in every section of the products.Now a day¶s customer has a wide variety of choice while selectingFMCG, producer has to add additional values to the product that theproduct continues its presence in the market. Different factor governing the customer based on different product category like milk products, beverages, prepared dishes, Chocolates & Confectionaries,personal care andFabric care etc.This minor project consist of the response of different age grouprespondents who specifies their predetermined factors which drivesthem while purchasing the factors which drive them to buy theproducts are as under, Price, Availability, Brand name, Quantity,Quality, Packing, advertisement.Through this we can understand that the customers in the currentscenario not only purchase the product based on the one quality that itcontains. But they carefully analyze it and then go for the purchase.So knowing the customers attitude is important and what are thefactors they considered when purchasing a productSo by this project we can come to know the effect of branding onconsumer while purchasing a FMCG product & Durable goods. Effect of branding in purchase in purchase of FMCG products Page 3 FMGC-Fast moving consumable goods Meaning: A type of good that is consume every day by the averageconsumer. The goods that comprise in this category are one¶s thatneed to be replaced frequently, compared to those that are usable for extended periods of time. FMCG refers to those retail goods thatgenerally replaced or fully used up over a short period of days, weeksor months & within one year. Main characteristics of FMCG¶s: y From the customer¶s perspective :a) Frequent purchase.b) Low in investment (price).c) Low in involvement (Little or no effort to choose the item). y From the marketer¶s angle :a) High volume.b) Low margin.c) Extensive distribution network.d) High Stock turnover.

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    22 views12 pages

    20 Lesson Regression Cont

    Uploaded by

    Umar Ali Khan
    Section-A INTRODUCTION TO FMCG: As we are approaching to the twenty first century the FMCG productmarket is growing like a money plant in this world. Not onlycompanies are gaining huge profit from these product sources butthese products are also one of the main ingredients in our day todaylife. So the customer has to think and decide on the products which heis going to purchase because of the availability of the choicesreplicates variants in every section of the products.Now a day¶s customer has a wide variety of choice while selectingFMCG, producer has to add additional values to the product that theproduct continues its presence in the market. Different factor governing the customer based on different product category like milk products, beverages, prepared dishes, Chocolates & Confectionaries,personal care andFabric care etc.This minor project consist of the response of different age grouprespondents who specifies their predetermined factors which drivesthem while purchasing the factors which drive them to buy theproducts are as under, Price, Availability, Brand name, Quantity,Quality, Packing, advertisement.Through this we can understand that the customers in the currentscenario not only purchase the product based on the one quality that itcontains. But they carefully analyze it and then go for the purchase.So knowing the customers attitude is important and what are thefactors they considered when purchasing a productSo by this project we can come to know the effect of branding onconsumer while purchasing a FMCG product & Durable goods. Effect of branding in purchase in purchase of FMCG products Page 3 FMGC-Fast moving consumable goods Meaning: A type of good that is consume every day by the averageconsumer. The goods that comprise in this category are one¶s thatneed to be replaced frequently, compared to those that are usable for extended periods of time. FMCG refers to those retail goods thatgenerally replaced or fully used up over a short period of days, weeksor months & within one year. Main characteristics of FMCG¶s: y From the customer¶s perspective :a) Frequent purchase.b) Low in investment (price).c) Low in involvement (Little or no effort to choose the item). y From the marketer¶s angle :a) High volume.b) Low margin.c) Extensive distribution network.d) High Stock turnover.

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    of 12

    Statistics I

    Lesson 20 Regression cont. 16th April 2010

    293NSTAK146B Statistics I 16th April 2010

    Slide 1

    Today

    Interpretation of the Regression Coefficients How good is your regression model? (Coefficient of Determination)

    293NSTAK146B Statistics I 16th April 2010

    Slide 2

    Back to Armands Pizza Parlour

    Interpretation of Coefficients
    Effect of Student Population Size on Quarterly Sales for Armand's Pizza Parlours
    250

    Intercept: 60 what does this mean?


    Quarterly Sales (000s)

    200 150 100 50 0 0 5 10 15

    y = 60 + 5x

    Slope: 5 what does this mean?

    20

    25

    30

    Student Population (000s)

    293NSTAK146B Statistics I 16th April 2010

    Slide 3

    Interpretation of Regression Coefficients

    What about for the Swimmers example?

    b0 b1 x y

    And for the Salespeople?

    b0 b1 x y

    293NSTAK146B Statistics I 16th April 2010

    Slide 4

    Model vs Estimated Simple Linear Regression Equation


    The regression model.
    y = b0 + b1x +e

    The estimated simple linear regression equation

    b0 b1 x y

    293NSTAK146B Statistics I 16th April 2010

    Slide 5

    So how good is your Regression Model? Coefficient of Determination

    Relationship Among SST, SSR, SSE

    SST = SSR + SSE


    2 2 2 ( y y ) ( y y ) ( y y ) i i i i

    where:
    SST = total sum of squares SSR = sum of squares due to regression SSE = sum of squares due to error

    293NSTAK146B Statistics I 16th April 2010

    Slide 6

    Sums of Squares Diagram


    How much of the total variation from the average (SST) is explained by our regression model (SSR) ie what is the proportion SSR/SST?
    293NSTAK146B Statistics I 16th April 2010 Slide 7

    Coefficient of Determination

    The coefficient of determination is: r2 = SSR/SST where: SSR = sum of squares due to regression SST = total sum of squares

    293NSTAK146B Statistics I 16th April 2010

    Slide 8

    Coefficient of Determination for Armand


    r2 = SSR/SST = 14200/15730 = .9027 The regression relationship is very strong; 90.27% of the variability in sales can be explained by the linear relationship between the size of the student population and sales.

    293NSTAK146B Statistics I 16th April 2010

    Slide 9

    Sample Correlation Coefficient


    rxy (sign of b1 ) Coefficien t of Determinat ion
    rxy (sign of b1 ) r
    where: b1 = the slope of the estimated regression equation y b0 b1 x
    2

    293NSTAK146B Statistics I 16th April 2010

    Slide 10

    Armands Sample Correlation Coefficient


    rxy (sign of b1 ) r 2

    293NSTAK146B Statistics I 16th April 2010

    Slide 11

    Over to you
    Now try the example questions

    293NSTAK146B Statistics I 16th April 2010

    Slide 12

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