Wisconsin 17 Stanford 9

The University of Wisconsin, Madison

E-Commerce Infrastructure Biggest current application

Jack Duwe, Deputy CIO duwe@doit.wisc.edu

What infrastructure?
Campus/Bank/CyberCash connection Secure web server Mechanism to integrate with departmental storefront Transaction detail audit trails Help writing integration scripts Cookbook how to do it instructions

Bank/CyberCash Connection
Each department a merchant Merchant registers with CyberCash Merchant/Business Services establishes new bank account Merchant applies to credit card processor We guide the merchant through this!

Application Setup
Merchant develops storefront
Or, we will contract to create/host it

We host the Credit Card form

API to the storefront

Transaction form from browser Save detail in transaction database Transmit to CyberCash CyberCash to card processor Card processor approves/denies DoIT updates database, confirms to browser Merchant informed (email, database)

How does it work?

Typical service DoIT offers

Help becoming E-commerce merchant API to the storefront Complete transactional detail Customized email to customer Confirming message to merchant Web access to transaction database Training in CyberCash administration

Cost and Billing Rates

Fixed costs
$109 to establish Merchant ID $22/month to maintain Merchant ID $150 to integrate storefront and CyberCash system (DoIT) $65/month to maintain account (DoIT)

Cost and Billing Rates

Variable costs
2% of purchase total (card processor) 30/transaction (card processor) 50/transaction (DoIT)

Typical applications
Soft goods (no physical item)
Union conference services Extension conference services Registration for Fun runs, golf tournaments Admission application fees Memberships Contributions

Typical applications
Physical products
(Distribution is the tough part!) Software to students Software to departments Supplies to departments Student football tickets (clumsy!)
No API to proprietary ticket system

Volumes this year

20,000 orders $1 million
Half during the last 3 months

Growing rapidly!

Technical Environment
Netscape Suitespot Web Server Verisign 128-bit Digital Certificate Perl/CGI Oracle 7.3.4
DBI/DBD drivers

NT Server with IIs ASP for merchant reporting

Technical Questions
Brian Busby, Project Manager Brian.busby@doit.wisc.edu

The University of Wisconsin, Madison

E-Commerce Infrastructure Biggest current application

What is WISC?
An entity designed to serve Wisconsin Higher Education by making the most popular software available to students at the lowest prices possible

WISC serves:
26 University of Wisconsin campuses 12 WTCS campuses 250,000 Students Departments Each campus may have different policies

Student Product Offering

Microsoft Products:

Office 2000 Premium Edition

Word, Excel, PowerPoint, FrontPage, PhotoDraw, Publisher, Outlook Express, Access, Interactive Training, & Internet Explorer Office 98 Macintosh Edition & FrontPage

Word, Excel, PowerPoint, FrontPage, & Outlook Express Windows 32 operating system upgrade

Windows 95/98, Windows NT, & Windows 2000 (Feb. 17, 2000) Visual Studio Professional Edition

Visual Basic, Visual C++, Visual FoxPro, Visual InterDev, & Visual J++

Student Product Offering

Additional Products:

Corel WordPerfect Office 2000 Std Edition

WordPerfect, Quattro Pro, Presentations, CorelCENTRAL, Trellix, Microsoft VBA, Adobe Acrobat Reader

Apple Operating System Upgrades

Operating System Version 9.x

FileMaker Pro
Windows and Macintosh Versions

And More Products As They Become Available

MS Contract Requirements
Student sales
One media set per product Office 2000 on secure CDs only

Department sales
No personal staff sales Home use of office license OK

MS site license cost about the same as new Select program

For department use only
Existing volume Concurrent use eliminated

Funding

Student use added at minimal cost

Funding
License is funded by each campus Customers pay for media and distribution

Pricing
Student copies
$25-$30 per set Includes shipping and handling

Department copies
$30-$60 per 10-pack Includes shipping and handling

The work involved

Negotiate site licenses Establish WISC web site
Customize for each campus Use existing E-Commerce infrastructure

Organize advertising/promotion
38 cities

The work, continued

Organize distribution Provide Help Desk scripts Calculate costs Set prices Manage the project!

The team
Systems Engineering (Project mgt) Distribution/Logistics Marketing Application Technology End User Computing Product Sales Administration

Timeline
Contract negotiation
10 months November-August

E-Commerce/Distribution system
5 months June-October

The WISC Order Process

1. 2. 3. 4. 5. 6.
Authentication License Agreement Product Selection (History File) Shipping Information Payment Information Order Acknowledgement

Email Receipt
Two Email Receipts Are Sent
To Address Specified on Order To Address in Student Data File Order Number and Shipping Information Local Support Contacts Customer Service Information

Distribution

Distribution/Logistics
DoIT Logistics group Off-campus warehouse Loading dock for semis UPS online system
Twice-daily pickups

Most orders out same day, many delivered the next day!

Marketing & Promotion

Managing the Flow of Information for 38 Campuses

The WISC Home Page
http://www.wisc.edu/wisc

WISC News Emails Displays & Posters Ads Placed in Campus Papers All Funded by Distribution Process

The First 90 Days

WISC Highlights The First 90 Days

WISC Web site contains over 1500 pages of product specs and technical support information serving 38 campuses. WISC Web Site had in excess of 2,000,000 hits in its first month of operation. Site currently has more than 10,000 visitors per week. 2,200 Orders were processed in the first day of operation. Over 10,000 Orders in the first month.

WISC Highlights The First 90 Days

The volumes of credit card transactions were so great in the first days of operation that our credit card vendor could not keep up.

To date, all online orders have been shipped within 24 hours of the time they were ordered! The WISC online ordering system allows customers to track their order from our loading dock to their front door.

WISC Highlights The First 90 Days

Customer Service 800 number is averaging 75 calls per day. Emails to Customer Service average 30 per day. Mail-In (Non-Credit Card Sales) Averaging 7% of Total More Than: 18,000 Online Orders Shipped 25 Tons Shipped via UPS 525,000 CDs, Ordered or Replicated $550,000 In Credit Card Revenue Collected Online

WISC Technical Questions

Pat Brennan, Project Manager Pat.brennan@doit.wisc.edu

The University of Wisconsin, Madison

E-Commerce Infrastructure Biggest current application

Jack Duwe, Deputy CIO duwe@doit.wisc.edu