Professional Documents
Culture Documents
Introduction Of Company
Asian Oil And Paints Company. Started in 1942 in garage by four entrepreneurs: Champaklal Choksey, Chimanlal Choksey, Suryakant Dani and Arvind Vakil. Asias 3rd and in world 10th largest company. Present in 22 countries with 27 manufacturing locations
To meet this needs of the customer Asian paints reduced the cost of the raw materials by backward integration in order to reduce the cost of the paints Established an advertising strategy with created an emotional touch among the customers
All these strategies helped them in creating a Brand Image for their products among people and people started realizing the need for brand conscious in this industry.
Product Portfolio.
Interior Paint
Royal Royal Play Premium Emulsion Tractor Emulsion Utsav Synthetic Distemper
Metal Finishes
Premium Semi-Gloss Enamel Premium Satin Enamel Premium Gloss Enamel Utsav Enamel
Exterior Paint
Apex Ultima Apex Exterior Emulsion Apex Dura cast Ace Emulsion
Wood Finishes
Interior Wood Finishes Exterior Italian
"Is the common man important? Frankly, I think we don't need a mascot anymore In the world of marketing, the common man is dead.
Kushi Ke Rang
Research confirmed that customers tend to repaint their houses on the occasion of festivities. The target audience was family who want to paint there home in various occasion and specially in Diwali. The message was BARSO HER KHSI ME RANG LAYE ASIAN PAINT SE
New Family - Hand Print in Wall 2006- Color week 2009- Samplers Choosing Colours Made Easy 2010- Paint Calculator 2010- Painting Guide 2010- Surprise Your Spouse
Apex Ultima
Baarish Cherrapunji , Rohtang Pass Yaadein Dhundhli Pad Jaayegi Par Deewaare Nahi Sunil Babu- Time Proof Beauty (2002) Chhote Nawab - Bangla to abhi bhi chamak riya hai Tau (2006)
Tractor Emulsion
2006- Ye sirf Dikhta Mehenga Hai 2008- Budget Distemper ka Shaan Plastic Paint Ki
Royal
1992- Truly Royale Nawab Pataudi 2005- Somethings In Life Deserve A Perfect Wall 2010- Karthik Calling Karthik
Home Solutions Asian Paints Home Solutions first launched in Hyderabad. Painting your home for you. Asian Paints new website provides greater interactivity with the user. Online officer to answer all queries.