World Tour 2013

#SBworldtour
by

Agenda,

Istanbul, March 6th

4:30 pm - 5:00 pm Registration 5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers 5:45 pm 6:45 pm Speakers session and Panel discussion with Garanti Odeme Sistemleri - Bengi Kepkep Global Bilgi - Tunca Meri Vestel - Alper Ceylan Sabah News Group - Esat Dumlupnar P&G - Murat Gen 6:45 pm - 7:00 pm Questions & Answers 7:00 pm - 9:00 pm Dinner buffet

Murat Gen of P&G

World Tour 2013

NOW: Istanbul

Next Stop: Dubai (March 7th)

Introduction
Jan Rezab, CEO & Co-Founder
@janrezab

About Us

20 % of FORTUNE 500 Companies

Marketers monthly across 100+ countries

Customers

Social is changing all the Time

Brands are changing

1 billion Users
are changing = increasing noise

Constant change
Facebook 2009:

Facebook 2013:

What Users cope with on Facebook (from Brands)

2009

2013

1 user likes 4,5 pages

Pages post on avg. 5 times

1 user likes 40 pages

Pages post on avg.

36 times

23 updates
per month

1440 updates
per month
8

Turkish Users

Turkish Brands post less in average

45 40 35 30 25

20
15

Turkish Brands

Worldwide Brands

10
5 0

10

An average Turkish user is a fan of 44 pages

Average Turkish user is a fan of 44 pages

12

Brand pages liked by an average Turkish user

13

What brands post and what users like to share

Post Types
100% 100%

Post Shares

75%

75%

50%

Status Photo Link

50%

25%

25%

0%

0%

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Most favorite brand posts

15

Top 5 Facebook Brands by Number of Local Fans

16

Top 5 Facebook Brands by Post Engagement Rate

17

Top METRICS in Social Media

Being social is not about one metric.

Its about all of them.

18

Return On Engagement

Fans and Fan Growth

Activity of Your Page

Engagement Rate and Reach

Response Rate Response Time

19

Engagement Rate

20

The Alpha and omega of successful social strategy

Gaining the Reach and Engagement in Minutes

2500
Average Likes Average organic unique impressions

70

60

2000

50

Impressions

1500

1000

30

20 500 10

11

21

31

41

51

61

Time in Minutes
22

Likes

40

Science of Posting

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Science of Posting
1.80% 1.60% 1.40% 1.20% 1.00% Weekly Traffic Weekend Traffic

0.80%
0.60% 0.40% 0.20% 0.00% 0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
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Open and drive 2 Way Communication

socially-devoted.com
25

Questions answered on Facebook

26

Top Socially Devoted Industries

27

Top 5 Socially Devoted FB Brands in Turkey

28

Electronics Case Study

51%

Are responded

29

BrandLove

30

Recommendation for 2013

Monitor and measure your activity Drive the industry and invest in innovations Devote resources into social customer service Post only local and relevant content in a timely manner Make sure you get into News Feed

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How We can help You to get there.....

Data

Categorization Brand Graph

32

How We can help You to get there.....

Categorization Brand Graph

Benchmarks

33

Brand Graph

34

How We can help You to get there.....

Visualization
Benchmarks

35

...with Our Products

Platform

ad
36

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40

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Weekly reports

43

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45

Ad Analytics

Ad Analytics is divided into two parts:

Social Ads Analytics Tool Social Ads Management Tool

46

Ad Analytics Features
Key Competitors Fan Overlay: advertisers can see how many fans are over-connected with competitors.

47

Ad Analytics Features
Ad Placement Distribution: find out which type of placements are performing the best.

48

Ad Analytics Features

Demographics Overview: find out more about people that you target.

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How to get the best out of Socialbakers?

Get our Socialbakers Analytics products Check out our Builder management solution Have us help you build a social competitive scorecard Utilize our Socialbakers Plus team to help build custom solutions Utilize the innovation of Socialbakers such as Brand Love

56

Thank you
Jan Rezab, CEO of
@janrezab