Professional Documents
Culture Documents
Global advertising encompasses areas such as advertising planning, budgeting, resource allocation issues, message strategy, and media decisions.
Other areas include: local regulations, advertising agency selection, coordination of multi-country communication efforts and regional and global campaigns
Creative Strategy
The Standardization versus Adaptation Debate Merits of Standardization: Scale Economies Consistent Image Global Consumer Segments
Creative Strategy
Barriers to Standardization: Cultural Differences Advertising Regulations Market Maturity Not-Invented-Here (NIH) Syndrome
Advertising Regulations
The major types of advertising regulations include: Advertising of Vice Products and Pharmaceuticals Comparative Advertising Content of Advertising Messages Advertising Targeting Children Other Advertising Regulations: Issues of local languages, tax issues, and advertising rates.
Advertising Regulations
Strategies to deal with advertising regulations: Keep track of regulations and pending legislation Screen the campaign early on Lobbying activities Challenge regulations in court Adapt marketing mix strategy