Basic Framework of Normative Ethics

Normative Ethics

Normative means something that guides or controls

Aims to discover what should be the moral standards that are supported by the best reasons

Normative Ethics in Management

Teleological Theory

Deontological Theory

Ethical Egoism

Utilitarian Distributive Principle Justice

Altruism

Kantianism

Universalism

Teleological theory

Derived from Greek word telos means end Determine ethics of an act by looking to the consequences of the decision (The Ends) Utilitarianism and Distributive Justice are based on teleological approach

Ethical Egoism

An action is good if it produces result to maximize persons self-interest at the expense of others. It denies that a person should help others when the person will get nothing out of it. Enlightened egoism is enlightened self interest considers the long range perspective of other or humanity on the whole.

Utilitarian Principle
Universalism Consequentialism

Utilitarian principle

Maximalism

Hedonism

Strengths & Weaknesses of Teleological theory

They provide a relatively precise and objective method for moral decision making
They are in accord with much of our ordinary moral reasoning; An action would provide some benefit or inflict harm. This is morally relevant reason for or against performing it.

Some moral reasoning are non-teleological in character

Derived from greek word deon means duty This approach believes we have a duty not to do bad Bribery is wrong by its very nature regardless of the consequences It is non-consequential theory Determine the ethics of an act by looking at the process of the decision (The means) Kantianism is based on deontological approach

Deontological Theory

Deontology vs Utilitarianism
Principle inherent in action Individuals themselves are valuable Outside the action in Criticized because it makes sacrifice, some people for sake of others According to deontologists Concerned with total amount utilitarian go wrong when they fix of happiness on happiness as the highest good. They point out that happiness cannot be the highest good for humans

Theory asserts that there are some Right or wrong are actions that are always wrong, no dependent on consequences matter what consequences vary with the circumstances

For Bentham it is Happiness, for Kant it is goodwill An action is morally right only if the person performing it is motivated by a good will and vice-versa. A goodwill means action done for reasons of principle from a sense of duty, nothing else.

Kantianism- Immanuel Kant

Kantianism vs Utilitarianism
Details
Explicit and direct appeal to consequences in determining right or wrong Motive for action Permit sacrifice of individuals or minorities to collective self interest Ethics of:

Kantianism
Absent

Utilitarianism
yes

Sole importance No

Incidental Yes

Duty

Welfare

Theory:
Formulations on: Common good must have priority over every thing else

Non Consequentialism (Deontological)

Sense of Duty, Categorical imperative maxim Yes

Consequentialism
Utility, Maximise happiness, Hedonism No

Strengths of Deontological Theory

This theory makes more sense in cases where consequences seem to be irrelevant
It is the way they account for the role of motives in evaluating actions

Weaknesses of Deontological theory

Failure to provide a plausible account of how our moral obligations and resolve problems of moral conflict
Rules in Rosss theory is plausible; No reason is provided in accepting these rule Rosss rules are open to ethnocentrism

There is no order of priority to guide in cases where they conflict

Virtue Ethics- Aristotle

It asks What kind of person should we be?

It does three things

It defines the concept of virtue It must offer some list of virtues It offers some justification of that list and explain how we define what are virtues and vices

Virtue Ethics

Emphasizes on role of individual traits

Virtue is defined as a character trait that manifests itself in habitual action For Greeks virtue means Excellence Virtue Ethics= Excellence of Human Character

Strengths

Help to resolve Ethical Dilemmas It takes into account the importance of relationships.

Ethical Relativism
There is no universal set of principles by which to judge morality Each society has its rules and it is inappropriate to compare ethical rules of one society with that of another Relativists thus rule out possibility of discussion across societies on ethical issues.

Thank You