CONTENTS

Introduction of Bata

Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

Introduction
Pioneer in Footwear Industry
Worlds Leading Footwear Retailer and Manufacturer We Know Shoes- The Bata Advantage Targets Masses as well as Classes Worldwide Presence

Current Scenario(Worldwide)
25 20 15 10 5 6.7 0 0 2006 2007 2008 2009 2010 6.5 6.8
Overall Market Share

17.6

15.4

15.2

15

15
In Organised Retail

7.2

7.6

Bata Today Serves 1 million Customers per day Employs more than 40,000 people Operates 5000+ Retail Stores Manages a Retail presence in over 50 countries Runs 40 production facilities across 26 countries

Global Presence

History

Founded by Thomas Bata in 1894 at Zlin. Incorporated as Bata Shoe Company Private Limited in 1931 in Kolkata, company went public in 1973-Bata India Ltd.

Established Factories in 5 States and expanded Operations

Established two tanneries at Batanagar and Mokamehghat in (1952). Batanagar Unit First Shoe manufacturing unit to receive the ISO 9001 Certification in 1993.

Vision
To be a Dominant Player in Footwear market and offer Products, catering to Everyones Need

Mission
To grow as Dynamic, Innovative and Flexible Manufacturer as well as Distributor while maintaining a commitment to the Country, Culture and Environment in which we operate and occupy greater market share

Principles of Bata
Providing Quality and Value for Money Constant Improvement in Operations Customer Our Master- Thomas Bata

Leading the Community to Progress

Build Respect and Loyalty through service

CONTENTS
Introduction of Bata

Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

Organizational Structure (India)

Uday Khanna
(Chairman)

M.Villagran (M.D) A.B Anand

R.Gopalkrishnan (M.D)

(Company Secretary)
J. Bajaj (Director-R&D) A.Singh (Director-HR)

A.Agarwal
(DirectorMarketing)

F.M Hussein (Director-Finance)

J.G Clemons (Director-I.T)

Functional Layout
Managing Director

Retail Marketing Manager

CFO

HR Manager

Retail services manager

Wholesale manager Wholesale Service manager

Merchandising Manager

Costing and Efficiency manager

MIS Manager

Export Manager

Area manager

Merchandising Officer

Costing Officer

Program Officer

Export Supervisor

Shop manager

Area manager

Distributor

Functional Areas Of Bata(Contd)

Research and Development 6 S.I.Cs ( Shoe Innovation Centres) Shoe Making Expertise Modern Methods Eg. Direct Vulcanization Process Production & Operations Own Production Satellite Production Outsourcing Import

Manufacturing Process of Bata

Concept Designing Cutting

Machining

Lasting

Finishing

Vulcanization

Quality Control

Distribution Channel Of Bata

FACTORY RAW MATERIALS

CENTRAL DISTRIBUTION CENTER (CDC)

OWN STORES

FACTORY DEPOT

WHOLESALERS AND RETAILERS

CONTENTS
Introduction of Bata

Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

Functional Areas Of Bata (Contd)

Finance Marketing

Allocation and Application of Funds

Bankers- SBI,HDFC

Catering to Every Segment

Effective Pricing Strategies Revamp Of Retail Stores

2010-11: Dividend 40%,Profit 95.35 Crores

Promotional Activities

Product Offerings
Footwear for Industrial Purposes Stylish and Colorful Shoes for Kids Shoes for Athletic Needs
Footwear for School Kids

Product Offerings(Contd)
Shoes for Modern Women Common Attractive Plastic Footwear

Authentic ,Modern Casual Footwear

Pricing
Fascinating Pricing Strategy (eg. Only Rs. 499/-)

Penetration And One Price Strategy

Offering Good Bargain

Place
Flagship Stores Modern Retail Outlook a. City Store b. Large Store Format c. Family Store d. Factory Store

Place
Flagship Stores Modern Retail Outlook a. City Store b. Large Store Format c. Family Store d. Factory Store

Place
Flagship Stores Modern Retail Outlook a. City Store b. Large Store Format c. Family Store d. Factory Store

Place
Flagship Stores Modern Retail Outlook a. City Store b. Large Store Format c. Family Store d. Factory Store

Promotion
Advertisement Online Sales Concept of Discounts and Sale Free Home Delivery

Functional Areas Of Bata(Contd)

Human Resource Conservative Approach Extensive Training Program Major Labour Issues in Past Information Technology Usage Of ERP(Enterprise Resource Planning) And Tally Software for financial purposes.

CONTENTS
Introduction of Bata

Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

TRAINING AND DEVELOPMENT PROGRAM

" Doing the best at this moment puts you in the best place for the next moment. " -Oprah Winfrey

Training and Development Program(Contd)

Technical Courses Concept Oriented Courses

Presentation Courses

Industrial
Courses

Functional Courses

Management Courses

Training Program(Contd)
Technical Courses Concept Oriented Courses

Presentation Courses

Industrial Courses

Functional Courses

Materials for Shoe making Leather selection and grading Tanners Course Basic Drawing and Technical steps Product Development

Management Courses

Training Program(Contd)
Technical Courses Concept Oriented Courses

Job-Work Study Cost Control Methods

Presentation Courses

Industrial
Courses

Functional Courses

Management Courses

Training Program(Contd)
Technical Courses Concept Oriented Courses

Purchasing Management Maintenance Management Accounting System

Presentation Courses

Industrial Courses

Functional Courses

Quality control

Management Courses

Training Program(Contd)
Technical Courses Concept Oriented Courses

MANDEVCO
(Managerial Development Course)

Presentation

Courses

COVOSOC ( Connaisses Votre Societe )

Industrial Courses

Functional Courses

Management Courses

Training Program(Contd)
Technical Courses Concept Oriented Courses

Presentation Courses

Industrial
Courses

Functional Courses

Human Relations Industrial Safety Effective Communication Safety Hygiene and First Aid Floor Administration

Management Courses

Training Program(Contd)
Technical Courses
Concept Oriented Courses

Presentation Skills SEMPROF ( Professional Seminar)

Presentation Courses

Industrial

Courses

Functional Courses

Management Courses

Set-Up Of Training Program

Trainer table

Trainee table

Trainee Chairs

Assessment of Performance
Yellow : 50% to 65%

Pink

: 65% to 85%

Brown : 85 % to 95 %

Orange : 95 % and above

CONTENTS
Introduction of Bata

Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

Market Share & Competitive Analysis

Competitors
Organized Market Liberty Shoes Relaxo Footwear Metro Shoes Nike Reebok Adidas Unorganized Market Local Retailers Chinese Footwear

Strengths Strong Brand Image

Weaknesses
Insufficient Promotional Activities Not Par with Latest Fashion and Trends

Reasonable Quality at Reasonable Price

Differentiated Line of Products Strong Distribution Channel Opportunities Women Segment Outsourcing Shoe Laundry Concept

Threats

Huge Competition
Price War Loss of Interest in Youth Segment

SOAR ANALYSIS (Contd)

Aspirations
To Open Depots in Semi-Urban Areas To launch more Signature Brands

Results
Occupy leadership
position again
Change to Marketing driven firm from only Manufacturing

CONTENTS
Introduction of Bata

Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

SHOE-LAUNDRY- THE NEW BATA INITIATIVE

Shoe-Laundry Concept
Tie-Up With Few Emerging Entrepreneurs in Delhi.
Supporting the Innovative Idea of Footwear Hygiene.

7 Step Service Process

Dismantling Shoe Washing Thoroughly Inspecting Repairing Assembling Final Touch Delivery

CONTENTS
Introduction of Bata

Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

Corporate Social Responsibility of Bata

Ethical Conduct Of Business Bata Childrens Program Step Towards Environment Conservation eg. Save Ganga Project Bata Museum and Core CSR Areas Community Welfare Healthcare Poverty Eradication

Bata Shoe Museum

Suggestions

Identify Opportunities in Sector To Operate in Tax-Free Zones

Shift mindset from Brand Tenure-to-Brand Today Strategy

Conclusion
" To conquer without risk is to triumph without glory , a certain amount of opposition is a great help to a Man as Kites rise against, not with the wind -Thomas Bata