SUPPLY CHAIN & LOGISTICS

NAME : HARMESH PILLAY

DIPTI MILANI
RUTUJA KUKADIA NEELAM SINGH ROLL NO: 02 , 01, 09, 10 CLASS: S.Y.BBM?(IB) TOPIC: SUBMITTED TO: PROF. SHREEYASI

CONCEPT OF MARKETING
The marketing concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability.

 Target market No company can operate in every market and satisfy every need. Nor can it always do a good job within one broad market. Customer needs

Marketing is about meeting needs of target markets profitably..The key to

professional marketing is to understand their customers real needs and meet them better than any competitor can. Integrated Marketing When all the companys departments work together to serve the customers interests, the result is integrated marketing. Profitability The ultimate purpose of the marketing concept is to help organizations achieve their goals. In the case of private firms, the major goal is profit.

CONCEPT OF PERSONAL SELLING

Personal selling is paid personal communication that

attempts to inform customers and persuade them to purchase

products or services. the personal selling process that allows marketers the greatest freedom to adjust a message to satisfy

customers information needs. Personal selling allows the

marketer or seller to communicate directly with the prospect or customer and listen to his or her concerns, answer specific questions, provide additional information, inform, persuade, and possibly even recommend other products or services.

Channel strategy of personal selling

Vs.

Pull versus Push Strategy

Classic Push Personal selling Strategies

Cooperative advertising
Promotional allowances Displays and selling aids In-store promotions Contests and incentives

Special promotional deals and merchandise campaigns

Kinder and Gentler Push Personal selling Strategies

Training Quotas Missionary selling Trade shows

CHANNEL STRATEGY OF MARKETING

COVERAGE
COMPETANCY

CONNECTION
COMMITMENT

RELATION BETWEEN MARKETING AND SUPPY CHAIN MANAGEMENT

The concept of supply chain management (SCM) started in the

logistics literature, and logistics has continued to have a significant

impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing,

and SCM are not separate. Rather they are inextricably intertwined. The
main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause-and-effect relationships. Research propositions are presented and future empirical studies are called for to test the cause-and-effect relationships suggested in an integrative model.

THANK YOU