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PepsiCo India and its partners have invested more than U.S.$1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors.
Aquafina drinking water Tropicana100% fruit juices Tropicana Nectars Tropicana Twister Slice
Pepsi is a Brand that every youngster relates to but this definitely doesnt mean that other age groups are not its user. Target market of Pepsi is basically youngster but it is preferred by every age group. Thus Pepsis brand image is its hip, cool, lively and refreshing attitude.
STRENGTH
Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. PepsiCo sells three products through the same distribution channel. Great brands, strong distribution, innovative capabilities.
WEAKNESS
PepsiCo is far away from leader Coca-cola in the international market - demand is highly elastic. Not all PepsiCo products bear the company name. Pepsi hard to inspire vision and direction for large global company.
OPPORTUNITIES
Food division should expand internationally. Noncarbonated drinks are the fastest growing part of the industry. There are increasing trend toward healthy foods. Focus on most important customer trend "Convenience".
THREATS
F&B industry is mature. Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market in India. 50 percent of the company's sales come from Frito-Lay, this is a threat if the market takes a downturn.
PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (because of broader product line) which are well-run and financially sound competitors.
The advertising is mostly creative and has different elements like music and sports other than bollywood.
Pepsi.com also plays an important role in advertising and attracts target audience by giving access to options like downloads, gaming, music mixing applications etc
Yeh Dil Maange More Yeh hai Youngistan meri Jaan Oye Bubbly
Frito - Lays
Frito- lay, is the leader in the branded salty snack market and all Frito-lay products are free of trans-fat and MSG . Today Frito lay division markets over 100 varieties of snack food . Frito Lay snack foods and Pepsi-Cola beverages generates an estimated annual retail sales of U.S$700 million in India.
Its another strategy is to get more personal with the customers by launching chai time contest which makes real people famous. It is chiefly focusing on round pricing strategy, with introduction of more new variants.