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What is Attitudes?
Attitude
is an evaluative statements (either favorable or unfavorable) concerning objects, people, or events. It reflects how one feels about something. Example- I like my job.
Characterization of Attitude
First, they tend to persist unless something is done to change them. Second, attitudes can fall anywhere along a continuum from very favorable to very unfavorable. Third, attitudes are directed toward some object about which a person has feelings(sometimes called affect) and beliefs.
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Components of Attitude
Evaluation
Cognitive Component
The opinion or belief segment of an attitude.
Feelings
Affective Component
The emotional or feeling segment of an attitude.
Behavioral Component
Action
Components of Attitude
Cognitive = Evaluation
My superior gave a promotion to a coworker who deserved it less than me. My supervisor is unfair.
Affective = Feeling
I dislike my supervisor!
Behavioral = Action
Im looking for other work; Ive complained about my supervisor to anyone who would listen.
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Functions of Attitude
The Adjustment Function. Attitudes often help people to
adjust to their work environment.
Changing Attitudes
Some of the possible ways of changing attitudes :
Providing New Information Use of Fear
Resolving Discrepancies
Influence of friends and peer
Co-opting
Retaining Attitudes
Job Involvement
The degree to which a person identifies with a job, actively participates in it, and considers performance important to self-worth.
Organizational Commitment
The degree to which an employee identifies with a particular organization and its goals and wishes to maintain membership in the organization.
Job Satisfaction
Is a set of favorable or unfavorable feelings and emotions with which employees view their work.
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Job Satisfaction
A collection of positive and/or negative feelings that an individual holds toward his or her job
- A high level of job satisfaction equals positive attitudes toward the job and vice versa. - Employee attitudes and job satisfaction are frequently used interchangeably. - Often when people speak of employee attitudes they mean employee job satisfaction.
Job Satisfaction
JOB SATISFACTION Specific Components
Satisfaction with Pay Satisfaction with Promotion Satisfaction with Work Satisfaction with Supervision Satisfaction with Co-workers
ORGANIZATIONAL COMMITMENT
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