Functional Information System

Marketing Information Systems

Major aspects of marketing:
Type of products to be offered. Price at which products to be offered. Place where products to be offered. Promoting products to win customer loyality.

 Marketing Research Systems: Systematic gathering, recording, and analyzing data relevant to the marketing of goods and services. Marketing Intelligence Systems: Set of procedures and sources used by managers to obtain everyday information about development in the marketing environment.

Model of Marketing Information System

Input Subsystems Marketing research subsystem Output Subsystems Product subsystems

Pricing Subsystems
Database Distribution Subsystems Marketing Intelligence Subsystems Promotion Subsystems Users

Use of Information systems in Marketing

User Product Pricing Distribution Promotion

Marketing Director
Sales Manager Promotion Manager Brand Manager Marketing Research Manager Logistics Manager Other Departments

X
X X

X
X X X

X X

X X X

X X X

X X X

Financial Information Systems

Major three dimensions:
Determination of total amount of funds to be used for the organization. Determine of what specific assets the organization should acquire. Determining of how the needed funds would be financed.

Model of Financial Information System

Input Subsystems Accounting Subsystems Output Subsystems Funds Management System

Database

Users

Financial Intelligence Subsystems

Control Subsystem

Use of Information systems in Finance

User Corporate Management Finance director Accounts Manager Financing Mix X X Funds Usage X X Earning X X Control X X X

Budgeting Manager
Other Departments

X
X

X
X

Human Resource Information Systems

Organized method of providing information about human resources, their functioning, and external factors relevant to managing HR. Objective is to provide accurate, relevant, and timely information.

Model of HRIS
HR Research Subsystem HR Acquisition subsystem HR Development subsystem

Database

HR Appraisal and compensation subsystem

Maintenance Subsystem

Users

HR intelligence Subsystem

IR subsystems

Use of Information systems in HR

User HR Acquisition HR Development Appraisal and Compensation Maintenance IR

HR Director
HR Planning Manager Recruitment manager T&D manager Compensation manager S&H manager IR manager

X
X X

X X X X

Other depts