A PROJECT REPORT ON SUMMER TRAINING AT ASFA AYU PVT. LTD Submitted by. 1) BORDA KALPESH R. 2) GOPANI PIYUSH B.

3) GOYANI DHARMESH M. Guide by: Mr. MAHESH PUROHIT Mrs. DILSHAD BHATHENA Mrs. VARSHA PATEL Mr. SUMIT DHAMANI Mr. HETAL MEHTA Roll No. 12 29 32

Submitted to: VIVEKANAND COLLEGE FOR BBA VEER NARMAD SOUTH GUJARAT UNIVERSITY SURAT ACADEMIC YEAR - 2011-12

INDEX

Industry Profile Company Profile Finance Department Human Resource Department Marketing Department Production Department

INDUSTRY PROFIL
The word "Ayurveda" is a tatpurusha compound of the word ayus meaning
"life"," life principle", or "long life" and the word veda, which refers to a system of "knowledge". Thus "Ayurveda" roughly translates as the "knowledge of life", or "knowledge of a long life". There are two main re-organizers of Ayurveda whose works are still existing intact today - Charak and Sushrut.

COMPANY PROFIL
Asfa (Shri Swami Atmanand Sarswati Ayurvedic Co-operative Pharmacy
Limited) is established in 2nd June, 1948 in Surat at the bank of river Tapi. It is an only one co-operative pharmaceutical pharmacy in Gujarat. Head office - Chowta pool Factory - Varachha road & Navagam 4000 Members 7 Branches - Valsad, Baroda, Ahmadabad, Bardoli and Bharuch 66 Dealers Asfa get a certificate of GMP (Good Manufacturing Practice) from Gujarat State food and medicine Control Corporation. Asfa is a first Pharmacy which is gets this type of certificate. Asfa get GMP certificate in 2004 and also get ISO 9001 in 2005 and laboratory of Asfa get permission from food and medicines Commissioners office, Gandhinagar.

FINANCE DEPARTMENT
DEFINITION OF FINANCE A branch of economics concerned with resource allocation as well as
resource management, acquisition and investment. Simply, finance deals with matter related to money and the markets.

DEFINITION OF FINANCE MANAGEMENT

According to the opinion of guthman and dGoul Financial management means managerial function like planning and controlling pertaining to acquisition and using of fund needed in the business.

IMPORTANCE OF FINANCIAL MANAGEMENT

It brings economic growth and development through investments, financing,
dividend and risk management decision which help companies to undertake better projects. When there is good growth and development of the economy it will ultimately improve the standard of living of all people. It enables the individual to take better financial decision which will reduce poverty, reduce debts and increase savings and investments.

FUNCTIONS OF FINANCE

Investment decisions Financial decision Dividend decision liquidity decision

CAPITAL STRUCTURE OF COMPANY

A) SOURCES OF LONG TERM FINANCE

Long term capital is needed for investment in fixed assets like land,
building, machinery, etc. External sources of long term finance Equity shares Preference share Debenture / bond Term loan Internal sources of long term finance Bonus share Reserve and surplus Depreciation reserve Provision for taxation

B) SOURCES OF SHORT TERM FINANCE

(WORKING CAPITAL MANAGEMENT INTRODUCTION OF WORKING CAPITAL MANAGEMENT

Gross or total working capital Net working capital

CASH MANAGEMENT
DEFINITION OF CASH MANAGEMENT Cash management means planning of optimum level of cash balance and cash flows and monitoring the optimum level of cash balance and cash flows with an objective of minimizing the cost and maximizing the profitability. Cash management involves the following three factors. a. Ascertainment of the minimum cash balance b. b. Controlling cash outflows. c. c. Optimum investment of surplus cash.

CASH MANAGEMENT DEFINITION OF CASH MANAGEMENT Cash management means planning of optimum level of cash balance and
cash flows and monitoring the optimum level of cash balance and cash flows with an objective of minimizing the cost and maximizing the profitability.

Cash management involves the following three factors. Ascertainment of the minimum cash balance Controlling cash outflows. Optimum investment of surplus cash.

INVENTORY OF MANAGEMENT
DEFINITION OF INVENTORY CONTROL
Inventory control means the decision of the firm as the extent to which inventories can be economically stored.

OBJECTIVE OF INVENTORY CONTROL

a) To maintain investment in inventory at the lowest level. b) To supply the products to its user as per their requirement at right time. c) To keep inactive, waste scrape and obsolete items at the minimum level. d) To minimize holding, replacement and shortage cost of inventory at minimum level. e) To maximize the efficiency in production.

HUMAN RESOURCE MANAGEMENT DEPARTMENT

HUMAN RESOURCE VISION OF COMPANY BASE ON COMPANY: BASE ON OURSIDE:-

HUMAN RESOURCE MISSION BASE ON COMPANY: BASE ON OURSIDE:HUMAN RESOURCE MANAGEMENT ACTIVITIES
Asfa has about 4000 members now but when it was started it has only 70 members to operate various activities.

HUMAN RESOURCE PLANNING PROCESS

Organizations objectives And polices

Human resource demand Forecast

Human resource supply Forecast

Human resource Programming

Human resource plan Implementation

RECRUITMENT
Recruitment is a process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization.

Planning
SELECTION
SELECTION PROCESS Internal Environment 1) Receipt of Applicant 2) Preliminary Interview 3) Selection Tests 4) Employment Interview 5) Job Offer

Searching

Screening

TRAINING AND DEVELOPMENT INDUCTION TRAINING

Asfa have formal induction program History of Asfa Objectives of pharmacy, Name and designation of managers, Employees designation and responsibility, Layout of pharmacy, Production and other processes of pharmacy, Job duties, location, tasks, objectives etc. Safety steps, Employee benefits such as pays, holidays, welfare activities, Introduction to superiors, coworkers and other staff,

PROMOTION

Asfa give promotion to any employee only one in a year. The promotion policy is prepared by discussion with managers
and other staff. Promotion is not being forced on reluctant employees.

TRANSFER In Asfa company transfer rate is very low because of every worker are very old from U.P., M.P., Bihar etc, thats why transfer is very few. For employee transfer rate is also very low, because of post is limited.

PERFORMANCE APPRAISAL Objective of Performance Appraisal Establish Job Expectation Design an Appraisal Program

Use Appraisal Data for Appropriate Purposes

Performance Interview

Appraisal Performance

WAGES AND SALARY

To give fair and regular wages to employee. To improve productivity by motivation. Control costs through sound wage and salary administration. To improve public image of company. To attract others for employment.

INCENTIVE SYSTEM Wage incentives are extra financial motivation. Asfa gives incentive base on looking different factors of
employees such as, personality, nature, communication style,behavior, attitude etc.

INDUSTRIAL RELATIONSHIP IN ASFA

Employee welfare or labour welfare means, The efforts to make life worth living for workmen.

1) INTRA MURAL WELFARE ACTIVITY ASFA:Convenience and comfort during the work. Medical facilities. Safety instruments such as guards, caps, shoes, aid equipments.

2) EXTRA MURAL WELFARE ACTIVITY OF ASFA:Transportation, Security, Training and development programs.

3) WELFARE ACTIVITY FOR SOCIETY:Provide employment. Provide ayurvedic medicines at fair price. Effective waste disposal system. Effective use of resources of society.

PRODUCTION MANAGEMENT
DEFINITION OF MANAGEMENT
Production means manufacturing an object using various input or goods like raw-material, power, labor, capital machine.

DEFINITION PRODUCTION MANAGEMENT

Production management means creating and maintaining an environment in which individuals working together in groups willingly contribute their best to produce the specified goods and services by optimum utilization of raw materials and other inputs so as to timely satisfy the needs of the customers.

RAW MATERIAL PURCHASE POLICY

1) Receive requisitions 2) Review requisitions 3) Select suppliers 4) Select suppliers 5) Monitor orders 6) Receive orders

MATERIAL HANDLING EQUIPMENT

1) Classification on the basis of form of material 2) Classification as per path of movement 3) Classification on the basis of degree of automation

PROCESS OF PRODUCTION
PRODUCTION PROCESS OF TABLET Material receipts

Mixing
Granulation Compression Testing Packing Dispatch

QUALITY CONTROL
Quality control is a system of policies, procedures and guidelines Which established and maintained the specified standard of quality. a) main objective b) other objective

QUALITY CONTROL SYSTEM IN ASFA

a)Raw material b) In process goods c) Finished product

5) MAINTENANCE POLICY
TWO TYPES OF MAINTENANCE A) PRE EMPTIVE MAINTENANCE SYSTEM
B) ACTUAL MAINTENANCE SYSTEM

6) STORAGE DEPARTMENT

7) WASTAGE CONTROL
CONTROLING UNAVOIDABLE WASTE CONTROLING AVOIDABLE WASTE

1) INTRODUCTION OF MARKETING
MARKET Traditionally, market was a physical place where buyers and sellers
gathered to buy and sell goods.

MARKETING Social definition of marketing, marketing is a societal process by which

individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.

MARKETING ENVIRONMENT Politics Environments Suppliers Technologies

IMPORTANT OF MARKETING MANAGEMENT

A) MARKETING PROMOTES PRODUCT AWARENESS TO THE
PUBLIC B) MARKETING HELPS BOOST PRODUCT SALES C) MARKETING BUILDS COMPANY REPUTATION

2) SEGMENTATION
A marketer can rarely satisfy everyone in a market. Therefore, marketers start dividing up the market.

BASIS OF SEGMENTATION A) GEOGRAPHIC B) DEMOGRAPHIC C) PSYCHOGRAPHIC D) BEHAVIORAL

TARGETING A target market refers to a group of individuals who are inclined towards
similar products and respond to similar marketing techniques and promotional schemes.

BASIS OF TARGET MARKET Age Gender Interest Geographic location Need Occupation

POSITIONING

3) ORGANISATIONAL BUYING BEHAVIOR PROCESS A. Problem recognition B. General need description C. Product specification D. Supplier search E. Proposal solicitation F. Supplier selection G. Order routine H. Performance review 4) 4PS OF MARKETING

PRODUCT Rasa = Sutshekhar rasa Bhasma = Akeeka bhasma Sogothi = Bal rakshak sogothi

PRODUCT LIFE CYCLE OF ASFA

Introduction Growth Maturity Decline

PACKAGING OF ASFA LABELLING OF ASFA TYPES OF LABELLING

A brand label A descriptive label A grade label

BRAND OF ASFA
A name, term, sign, symbol, or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

B) PRICING Maximize profits Enhance promotions Cost recovery Competitive leadership

C) PLACE
CHANNEL OF DISTRIBUTION ASFA has well developed distribution network for marketing activities. ASFA has 66 dealers for selling its medicines. ASFA uses zero level and one level channel for distribution. ACTIVITIES OF SERVICES Transportation Services Margins of channel partner D) PROMOTION ASFA does promotion by public relations. ASFA makes aware people about its medicines by public relations.