Wal-Mart

INTRODUCTION
Largest Retail company in the world. Wall mart stores inc. founded by Sam Walton in 1962. First Wall-mart opened in Rogers, Arkansas. Headquarters at Bentonville, Arkansas, U.S. One stop shop experience. Organized into Ten distinct divisions. Offers- Grocery, clothes, toys, health care products, electronics, automotive, sports etc

Mike Duke (President & CEO) S. Robson Walton (Chairman) Founder Sam Walton owns 40% of Wall-mart. Wal-mart has 8,500 stores in 15 countries, under 55 different names.

WALLMART SUBSIDIARIES
Wal-Mart Stores U.S Division Wal-Mart Discount Store. Wal-Mart Supercenter. Wal-Mart Neighborhood Market.
Sams Club Wal-Mart International. Private Labels(Sams Choice, Great Value, Equate, Smart Price)

A powerful retail brand. grown substantially over recent years and has experienced global expansion . a core competence involving its use of IT to support its international logistics system focused strategy is in place for HRM and development.

SWOT ANALYSIS

SWOT
To take over, merge with, or form strategic alliances with other global retailers. There are tremendous opportunities for future business expansion. New locations and store types offer WalMart opportunities. Opportunities exist for Wal-Mart to continue with its current strategy of large,

The company is global, but has a presence in relatively few countries Worldwide. Since Wal-Mart sell products across many sectors, it may not have the flexibility of some of its more focused competitors. Wal- Mart is the Worlds largest grocery retailer and control of its empire, despite its IT advantages, could leave it week in some areas due to the huge span of control

Being number one means that Wal-Mart is the target of competition, locally and globally. Being a global retailer means that WalMart is exposed to political problems in the countries where it has operations. Intense price competition.

Top ten foot rules of wal-Mart

1. 2. 3. 4. Commit to your business. Share your all profits with your associates. Motive your partners. Communicate everything you possibly can to your partners. 5. Appreciate everything your associate do for the business. 6. Celebrate your success.

7- Listen to everyone in your company.

8 - Exceed your customers expectations. 9 - Control your expenses better than your competition . 10 - Swim upstream.

Potential Development Strategy

Re-Positioning: complete shopping experience and value for money departmental store way beyond just low prices. Enhancing Product Range: full line departmental store Differentiation: Price based-best quality at charged price. Merchandising: max,in-store merchandise display. Market broadening: store type adaptations to local culture. Self branding: brand name is extended to popular items.

Penetration/ Strategy
Advertising Expenditure-0.3% of sales rev only By Word-of-mouth, In-store Promos Folksy Facade -Friendly Image Brick & Click Retailing Model Competitive Strategy:-Pre-emptive Expansion-Local Retailing Monopoly-Market Penetration By Selecting Most Convenient Locations Acquired Or Constructed. Global Buying For Relentless Pressure On Prices Logistic Efficiency: Speed To Market

Financial analysis
2010 Net sales Net sales increases Operating income Earning per share 405.0 $ 1.0% 24.0 $ 3.72 $ 2009 401.1 $ 7.3 % 22.8 $ 3.35 $ .95 $ 2008 373.8 $ 8.4 % 22.0 3.16 $ .88 $ 2007 344.8 $ 11.6% 20.5 2.92 $ .67 $ 2006 308.9 $ 9.8% 18.7 2.72 $ .60 $

Dividend per 1.09 $ share