Professional Documents
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Does it violate respondents' rights if you do not reveal the identity of the research sponsor? If so, is it a serious violation in this case? Is there a conflict of interest here with respect to respondents' right to be informed versus the client's right to confidentiality?
If they are compensated for their participation, do they have a right to know who is sponsoring the panel?
Do you think a household's reporting behavior will be biased if the household knows Toys-4-Kids is sponsoring the research?
What might be the result if you do not tell the subject the function of the equipment?
Would it make any difference if there had been a reasonable chance that the Likert format would produce a better instrument for measuring retail image than a semantic-differential format?
What are the consequences for the employees who participate in such a survey?
Would cooperating in this research be detrimental to the employees' immediate self-interest? Do researchers have the right to ask questions concerning this issue? Does this research undercut the position of labor's representatives inasmuch as they have no corresponding way of gauging the intensity of management's opinions? If you were director of the research, what kind of questions might you have asked of Larkin's management?
Does the car agency have the right to receive the participants' names since it had paid for the research?
Would it have made a difference if the study had not been one to determine sales potential? What are some of the consequences of making the respondents' names known to the car agency? If the question had been anticipated before the survey was begun, could the interview structure have avoided the dilemma in which the company and the agency now find themselves?
Is a research analyst ethically obliged to learn all he or she can about a particular technique before applying it to a problem so as to avoid incorrectly interpreting the results?
Is a research analyst ethically obliged to advise those involved to be cautious in interpreting results because of violations of the assumptions in the method used to produce the results? What are the researcher's responsibilities if management has no interest in the technical details by which the results are achieved?
What are Sara's ethical responsibilities when reporting the results of her analysis? Is she obliged to discuss all the analyses she ran or is it satisfactory for her to report only the results of the dummy variable regression?