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Cross cultural advertising means more than translation The language, style, colors, numbers and symbols of advertising are all important factors to be considered.
To outsource cross cultural marketing to a professional located in the intended target market is an effective way to broaden your global business.
CULTURAL VALUE
Individualism Verses Collectivism Power distance Uncertainty Avoidance
Adapt new culture and environment for growth and development business
RESEARCH METHODOLOGY
Studies of publishing productivity focus mostly on authors and their institutions contribute in what ways to the literature Methodological investigations evaluate the research methods used in multiple studies on the same topic or in the same discipline. Citation studies investigate the citations listed as footnotes or references of scholarly works.
Translate correctly
Cultural Values
Personal relation Materials
SUPERSTARS
(2000)
(2009) (2012)
CONCLUSION
Be aware Do your research If possible recruit a local agency in key markets
BIBLIOGRAPHY
www.youtube.com http://www.ssrn.com Social Science Research Network
http://www.kwintessential.co.uk
Multilingual Business Services and Training Google.com Article