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  • How Cloud Computing Is Changing The World: Atul Sood EN Deptt

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    Cloud computing is changing how companies access software and computing power. More companies are using web-based cloud applications instead of maintaining their own data centers and hardware. The global market for cloud computing is expected to surge to $95 billion by 2012, with major providers like Microsoft, Google, Amazon, and Yahoo dominating the market. While cloud computing provides benefits like lower costs, flexibility, and scalability, security and reliability remain big challenges.

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    Cloud computing is changing how companies access software and computing power. More companies are using web-based cloud applications instead of maintaining their own data centers and hardware. The global market for cloud computing is expected to surge to $95 billion by 2012, with major providers like Microsoft, Google, Amazon, and Yahoo dominating the market. While cloud computing provides benefits like lower costs, flexibility, and scalability, security and reliability remain big challenges.

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    42 views8 pages

    How Cloud Computing Is Changing The World: Atul Sood EN Deptt

    Uploaded by

    Atul Sood
    Cloud computing is changing how companies access software and computing power. More companies are using web-based cloud applications instead of maintaining their own data centers and hardware. The global market for cloud computing is expected to surge to $95 billion by 2012, with major providers like Microsoft, Google, Amazon, and Yahoo dominating the market. While cloud computing provides benefits like lower costs, flexibility, and scalability, security and reliability remain big challenges.

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    of 8

    How Cloud Computing Is Changing the World

    Atul Sood EN Deptt.

    Article Summary
    A major shift in the way companies obtain software and computing
    capacity is under way as more companies tap into Web-based applications

    Merrill Lynch: 2012 = the annual global market for cloud computing
    will surge to $95 billion (Microsoft=$51 bil, Google=$16 bil, Amazon=$14 bil, Yahoo=$7 bil)

    Security and reliability are big challenges

    Cloud Computing
    A definition refers to any

    situation in which computing is done in a remote location (out in the clouds), rather than on your desktop or portable device.
    Internet connection.

    You tap into that computing power over an


    "The cloud is a smart, complex, powerful computing system in the sky that people can just plug into." Web browser pioneer Marc Andreessen

    Source: http://www.businessweek.com

    Cloud Users
    Starbucks: using the Salesforce.com platform to create its new My
    Starbucks Idea Web site as an online community.

    Rapper 50 Cent: using Ning service to set up a custom-designed site


    for 200,000 fans

    The U.S. Olympic Committee: using AT&T services to handle a busy


    traffic during the games

    Individual programmers and users: using Facebook or Amazons


    data centers to run own applications, blogs, data

    Cloud Structure
    Cloud Benefits:
    Cloud = Less Investment
    (not own data center, hardware; use outside provider of servers, storage, and bandwidth)

    Cloud = Scale
    (tens of thousands of server computers)

    Cloud = Flexible and


    Efficiency

    Source: http://news.cnet.com

    Chapter 8: Strategies for competing in emerging industries


    - IBM spend $360 million to build a cloud computing data center - Dell - Microsoft's mantra is "software plus services"

    Technology

    Adopting

    - AT&T

    - Google ally IBM & Salesforce.com - HP's purchase of Opsware

    Acquire or Alliance

    Pricing

    - Google Apps for Free - Amazons prices start at 20cents

    PQ + CQ > IQ
    The World is Flat Thomas Friedman

    -------------------------------------------------------

    References
    Rachael King (2008, 4, 8). How cloud computing is changing the world.
    Business Week. Retrieved August 6, 2008, from
    http://www.businessweek.com/technology/content/aug2008/tc2008082_445669.htm ?chan=top+news_top+news+index_top+story Steve Hamm (2008, April, 24). Cloud Computing: Eyes on the Skies. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/magazine/content/08_18/b4082059989191.htm Aaron Ricadela (2007, November 16). Computing Heads for the Clouds. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/nov2007/tc20071116_379585.ht m Andrew Lavallee (2008, August 5). AT&T to be provider of cloud computing. Wall Street Journal. Retrieved August 6, 2008, from http://online.wsj.com/article/SB121790207112112419.html?mod=rss_whats_news_u s Martin LaMonica (2008, March 25). Is cloud computing more than just smoke? Cnet News.com. Retrieved August 6, 2008, from http://news.cnet.com/8301-10784_3-9902616-7.html?hhTest=1

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