Professional Documents
Culture Documents
1
EXTERNAL
Demonstrate understanding of the relationship between a media product and its audience.
RIP IT UP magazine.
O Everything you need to know is in the
booklet provided.
O You will write a 600 word essay for this
examination.
Others elements of the relationship typically include but are not limited to: Economic (profit consideration, margins, publicity and production costs, role of advertising, distribution)
O O
Historical considerations
Artistic vision/aesthetics
Cultural considerations Legislative requirements
Media Jargon
O The relationship between a media product
and its audience typically involves the connections between such aspects as: O Design, production, distribution, marketing and consumption, identification, profiling and targeting of the audience.
O Media audience means the group that a
media product is primarily intended to reach or appeal to. An audience can be defined in a number of ways, eg gender, age, socio-economic status, ethnicity, interests and tastes.
ACHIEVEMENT CRITERIA
ACHIEVEMENT
O O O O
Demonstrate understanding involves describing the relationship between a media product and its audience, using supportive evidence, and referring to at least one of the following aspects: Identification and measurement of a media audience Targeting of a media audience Other elements of the relationship typically include but are not limited to: Economic Identification and/or measurement of a media audience
O O O
Others elements of the relationship typically include but are not limited to: Economic (profit consideration, margins, publicity and production costs, role of advertising, distribution)
O O
Historical considerations
O
O
Legislative requirements
explaining how and/or why the relationship between a media product and its audience operates, referring to at least one of the following aspects:
relationship operate.
examining consequences of the relationship between a media product and its audience referring to at least one of the following aspects:
techniques used to identify and/or measure a media audience O Implications and/or effectiveness of the techniques used to identify and/or measure a media audience O Implications and/or effectiveness of other elements in the relationship