The New Energy Drink

Presented By: Vishal Suba D-16 Abhiram Reddy D-1 Siddhartha Sabat D-40 Varsha Pande D-41 Praveen Kumar D-47

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About The Product

An energy drink mainly for sports persons It helps to refresh and energize the consumer both mentally and physically

Available in urban areas only

Available in Natural Fruit Flavors (No Artificial Fruit Additive)

Low on Creatine and high on Ginkgobiloba

Available in Cans(320ml) and Sippers(500ml)

The Name, Logo And Tag Line

Name:- Zest is a suggestive name as it is a synonym for energy, or something that provides energy.

Logo:Its is the name of the product itself but with the letter Z in the shape of lightning bolt and a circle around it signifying all round and complete Energy.

Tag Line:Engage.Energize.Excel. is used to bring out the essence of Zest which is to Engage in what you do, Energize yourself and Excel in your respective field.

Brand positioning (Ws)

What For: More Energy with no health hazard More Natural content and good taste Stability and Energy to Mind and Body Who: For people involved in sports activities For people of age 15 and above

Brand Identity
An Energy Drink for the sports world for outstanding performance and high achievements. Take a Zest to Victory..!!
WARNING: Hard Work is Essential

Essence
To Be the Catalyst Between One and his Dream for Achievement and Excellence.

Brand Personality
Personality:- Spirited Because it is Energetic, Powerful, and has a never say die attitude.

Maslow's Hierarchy
Positioned at the SelfActualization level
Self Actualization

Self-Esteem

Social Belonging

Safety Needs

Physiological Needs

Brand Ambassador

Novak Djokovic

Never Give Up Attitude Exuberant

Speed

Long Lasting Energy Pure

Power

THANK YOU