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Learning Objectives
Learning Objectives
Appreciate the role of logistics in the connected economy, and appreciate how evolving technologies are impacting logistics and logistics processes. Identify the structural components of the logistics information system, and understand how each contributes to the overall effectiveness of logistics and supply chain processes.
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Learning Objectives
Logistics Profile:
Applebees
Restaurant ordering practice has progressed from phone to fax to Internet. Information systems (IS) help Applebees to monitor pre-negotiated prices and rebates, and to better manage inventory tracking. Internet-enabled information systems have great potential to improve the efficiency and effectiveness of supply chain activity.
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Many firms view effective management of logistics and supply chain activities as: Prerequisites to overall cost efficiency, and Keys to ensuring their ability to competitively price their products and services. Effective information management also can help ensure that a firm meets the logistics needs of its customers.
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Results from Annual Computer Sciences Corporation Study on Information Systems Management suggest that highest priorities are on customers, productivity, and performance. It is clear that Internet and E-commerce issues are both recognizable and critical.
Information System Building Process Three key types of IS people needed: Architect to design process Systems programmer to assemble hardware and software Data manager to build data warehouse.
Positioning Information in Logistics Logistics Information Systems include coordination flows and operational flows These two flows should: freely interchange data integrate coordination activities into operational activities be flexible, not linear. See the figure 12-2
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Figure 12-2
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Figure 12-3
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Customer-Centric Value Web Model Customers of all types are expecting more from their suppliers, at faster speeds, and with increasing reliability. Traditional linear supply chains are being replaced by new, consumer-centric approaches. Examine Figure 12-4 on the next slide.
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Technology Impacts on Supply Chain Disintermediation See Figure 12-5 for these alternatives Evolving Technological Changes See Figure 12-6 for a chronology Stand alone businesses and traditional firms extending goods and services through web sites to more complex intelligent marketplaces.
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Figure 12-6
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Intelligent Marketplaces Four elements Tools Network optimizing software tools used. Technology Equipment is available to all participants. Integration Greater collaboration and seamless integration of supply chain processes. Flexibility Trades, transactions, and solutions will include operational flexibility components.
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On the Line:
ShipChem.com
$4.6 billion chemical industry leader outsourced all its logistics operations to become a 4PL. Replaced traditional logistics with B2B electronic commerce model, hoping to do it more effectively, cheaper, and more profitably. ShipChem plans to enable better supply chain integration and collaborative planning.
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Bar coding Most commonly used automatic identification technology Consistency of this technology important factor in efficiency and effectiveness. Electronic Data Interchange (EDI) B2B, computer-to-computer exchange of business data in a structured, machineprocessable format. (Figure 12-8)
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Figure 12-8
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Extensible Markup Language (XML) Method of packing information for movement on the Internet. May replace EDI in the future. Data management Handheld input devices and optical scanning popular in data management. CD-ROMs are another data management tool seeing increasing use.
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Imaging Both photographic and facsimile processes are being used to image documents. Artificial intelligence/expert systems Attempts to transfer human intelligence to a machine. Expert systems replicate best practices of humans to a computer-based system.
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RF technology Uses radio frequency to transmit computer outputs, possibly from an expert system to human operated devices, such as, a forklift. Optimizes quality, efficiency, and accuracy. Onboard computers and satellite tracking Uses systems such as GPS to track and communicate with mobile and/or remote vehicles.
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Definition An interacting structure of people, equipment, and procedures that together make relevant information available to the logistics manager for the purposes of planning, implementation, and control. Examine Figure 12-9 on the next slide.
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Figure 12-9
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Planning System
Comprehensive relational database that contains the type of information needed to make effective decisions. Greatest use in the transportation, inventory, and product areas with warehousing and customer areas showing less progress.
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Table 12-4
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Relevant issues in the search for new technologies Firms must have a scientific and intuitive knowledge of customer and supplier information requirements. Lack of coordination and integration among key logistics and supply chain processes. See that logistics organizational strategies move from a functional to a process orientation. Early implementation efforts may suffer due to poor data or the non-availability or non-sharing of future data.
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Relevant issues in the search for new technologies The organization must have the financial resources needed to assure a smooth, full implementation, and the people willing to accept and use new technologies. Firms must create opportunities for interaction and team efforts among logistics managers and those others most knowledgeable about information technologies.
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