INDIGO AIRLINES

FACULTY GUIDE:MR. H.N SINGH INTERNAL GUIDE:Mr.BALRAJ

SUBMITTED BY:RAHUL KUMAR RL NO- PGD11076 PGDM-1 TRIMESTER SEC-B

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INDUSTRY DETAILS
The Airline industry came into existence during the 17th centuries. Origin of Indian aviation industry can be traced back to the year 1912. Air travel remains a large and growing industry. It facilitates economic growth, world trade, and international investment. India has the private airlines as its key players 75% of the market share is owned by the private sector. India is the 9th largest aviation market in the world.

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COMPANY PROFILE
The indigo airlines is functional from 2006. indigo is the unit of interglobe they have their head quarters at gurgaun fastest growing airline company in india

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VISION
To be the number 1 LCC (low cost carrier) In India & to launch affordable international flights

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MISSION
To be the best airline in India by providing by providing following values to its customers AFFORDABLE PRICE ON TIME PERFORMANCE HASSLEFREE SERVICE
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CODE OF CONDUCT
Honest And Ethical Conduct. Protection And Proper Use of Companies Property. Compliance With All Applicable Laws. Enhancing The Value Of The Organization.

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MANAGEMENT TEAM
Mr. Rahul Bhatiya Mr.Aditya Ghosh Mr.Sanjay Kumar Caption K.P.S Nair Mr.Sanjeev Ramdas Mr.S.C Gupta Mr.K.S Bakshi CEO, MD CFO CCO CFS Vice President V P Engineering V P Human Resources

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SWOT ANALYSIS STRENGTHS:High brand awareness Cost leadership High efficiency Innovation Tie-ups Hassle free

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WEAKNESSES:Less differentiation Too many players as competitor Short lived innovation Untapped domestic cargo segment

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OPPORTUNITIES:Increasing domestic growth Increasing domestic air traffic International tourism Chartered services Regional connectivity Airport up gradation

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THRAETS:High atf price Competitors Global slowdown Government policies Inflation Scarcity of skilled pilots

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SUGGESTIONS
Value Based customer segmentation Frequent flyer programme Improved seat quality Address customer needs throughout the lifecycle Add-on Selling Strategies Airport Lounges Cheaper Food and more variety Need to invest in social sector also
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BIBLIOGRAPHY
www.vardhman.com www.google.com www.scribd.com www.wikipedia.com www.yahoo.com www.slideshare.com

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THANK YOU

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