CHAPTER 1

Female Readers' Perception of Code Swiching Phenomenon on GURU in GIRLFRIEND Magazines By: Qisti Triani

1.1 Background Heredian and Brown say that code switching occurs when bilinguals substitute a word or phrase from one languages with a phrase or aword from another language .

People code switch because she wants to express solidarity with a particular social group In same cases people sometimes switch language to show a close relationship with other

 Nadya Nitiswari (2008) analyzed the code switching

occurrences in the editorial of Gogirl magazine.

Girlfriend magazine has segmented reader with ages ranging from 16 to 23 years old. The rubric published in this magazine are on the cover, up the front, every month, features, fashion and beauty, guru ,boyfriend and front row

CHAPTER 2 T H E O R E T I C A L F O U N D AT I O N

theories of perception theories of code switching Theories of code switching in magazine previous studies on code switching

The Basic Principles of Perception

Slameto (1995) explains five basic principles of perception: (a) relative, not absolute (b) Selective (c) has rules (d) affected by the expectation and readiness of the stimulant receiver (e) different from one person or group to another

The Factors Influencing Perception

Sobur (2003, cited in Haryanti, 2007: 15) mentions there are two factors influencing perception, namely internal and external factors

The internal factors are as follows: -phsycologycal needs, -personal backgroud, -experience, -personality, - atittude and general belief, self-acceptance
the external factors influencing perception are as follows: -intesity, size, -contrast, -movement, -repitition, -intimacy, -novelty

Reasons of Code Switching

According to Holmes (2001), there are three reasons why bilingual people code switch their languages, namely topic, effective, and metaphorical reasons. Crystal (1987) also adds the reasons of code switching: -a person may not able to express himself in one language, switching is coomanly occurs when someone want to express solidariry with a particular group.

Advantages and Disadvantages of Code Switching

The advantages: that code switching takes part as a

bridge from known (native language) to unknown (foreign language) where the code switchers automatically can learn the new words in the foreign language. (by sert 2005) The disadvantages: handling a multilingual classrooms which do not share the same native language may cause problems as some students will be neglected. (by cook 2002)

CHAPTER III RESEARCH METHODOLOGY

METHOD OF THE STUDY DATA SOURCE AND SUBJECT OF THE STUDY DATA COLLECTION DATA ANALYSIS

METHOD OF THE STUDY

Descriptive method

Qualitative approach

DATA SOURCE AND SUBJECT OF THE STUDY

Data source of this study were taken from the articles

of Guru rubric in Girlfriend magazine from the editions of June-October 2010. 20 respondent females from different ages

DATA COLLECTION
Triangulation method (survey, interviews, and

documents analysis).

DATA ANALYSIS
Instrument:

Open/Close Questionnaire 2. Open/Close Interview After the data were collected from the two types of instruments, the collected data were analyzed.
1.

Analyzing
In

analyzing the data, from open-ended questionnaire and the interview, Researcher used coding procedure. he put straight lines under the statements that conveyed readers perception of code switching issue, and also utterances that stated about functions, advantages, and disadvantages of code switching. He also wrote codes near the lines such as P for positive, N for negative, F for function A for Advantages, and D for disadvantages.

The data from close-ended questionnaire analyze by following steps: a) Discovering the percentage of each response per items b) Calculating the frequency (fo) of the respondents who answer an item of each question c) Calculating the percentage of each total frequency of respondents answer to item by using this formula: Total respondent who answers the item Percentage (100 %) = X 100% Total respondent d) Tabulating some statements, frequency, and the percentage e) Calculating the total frequency and the average percentage f) Classifying the average percentage into the form of interval g) Making the report

CHAPTER IV FINDINGS AND DISCUSSIONS

BY: RETNO WIJI ASTUTI 109060220

4.1 Findings

Female readers perception of code switching issue

Female readers perception about the function of

code switching Female readers perception about the advantages and the disadvantages of code switching.

 Female readers perception of code switching issue

Close-Ended Questionnaires Open-Ended Questionnaire Interview

 Female readers perception about the function of

code switching
Close-Ended Questionnaires Open-Ended Questionnaire Interview

 Female readers perception about the advantages

and the disadvantages of code switching.

Close-Ended Questionnaires Open-Ended Questionnaire Interview

4.2 Discussions
Female readers perception of code switching
Close-Ended Questionnaires

From the analysis results, it was found that the best part of all respondents perceived positively in responding to the code switching occurrences in the magazine. The data obtained from the close-ended questionnaires show 75% respondents agreed with the code switching on the Guru rubric in Girlfriend magazine and 70% respondents disagreed if the Guru rubric only uses one language.

 Open-Ended Questionnaire

when all respondents were asked about their opinion of the English used on Guru rubric, nearly all of the respondents responded positively.
Interview

based on the interview results, when the 10 respondents were asked about their opinion of the code switching in the magazine, all of them (100%) responded positively .

 Female readers perception about the

function of code switching

Data collected from the close-ended questionnaires ,

open-ended questionnaires, and interview show 55% of 20 respondents agreed that the function is for giving terms that can not be found in Indonesian, 80% or 16 respondents had the same opinion that the function is for elaborating a particular point. Meanwhile, 70% of all 20 respondents also had the same agreement that the function is for giving more information on a particular issue, and 75% or 15 respondents agreed that the function is for placing emphasis on a particular point.

Female readers perception about the

advantages and the disadvantages of code switching.

From the data which were gathered through close-

ended questionnaires, open-ended questionnaires, and interviews, it can be interpreted that the respondents had gained some advantages and disadvantages out of code switching occurrences on Guru rubric. Fifty five percent of 20 (twenty) respondents agreed that the code switching on the Guru rubric made the articles more communicative. Ninety percent of all respondents also answered that the code switching in the rubric influenced their language proficiency.

CHAPTER 5
CONCLUSION & SUGESTION

Conclusion
The fives functions namely parenthesis, emphasis,

quotation, reiteration and untranslatability Advantages namely to gain the students interest, to avoid boredom reading article, to introduce the students to common utterances in english, to show the main points of article Disadvantages are about confusion due to different gramatical pettern between English and indonesia, as for readers who did not understand English, it lesson their reading enjoyment.

Sugestion
Further research are suggested to analyze internal or external factors influencing someones or a groups perception, for example observing factors influencing female perception of sexist language. Another suggestion for further research is analyzing functions of code switching mentioned by respondents and the reasons why they mention them

Thank you