Professional Documents
Culture Documents
1) A basic difference between domestic and foreign market research is broader scope needed for the latter. In the former the emphasis is placed on specific market information used to make product, promotion, distribution and price decisions and developing marketing plans. Info needed in IMR include info about the country, area or market and info necessary to forecast future marketing requirements by anticipating social, economic and consumer trends within specific markets or countries. 2. Info collected assist in deciding whether to internationalize or not, which market to enter, how to enter target markets, how to market in target markets
Training
Definition Importance Types of Training Programmes
Definition of Training
Training is the process of altering employees behavior and attitudes in a way that increases the probability of good attainment of goals. Is the process of imparting knowledge to the employees so that they may contribute more to attainment of goals
Importance of Training
To help overcome ethnocentrism To improve the flow of communication To improve the overall management style To help minimize problems of lack of politeness, punctuality, tactfulness, orderliness, sensitivity, reliability, tolerance and empathy
Cultural Assimilator
A cultural assimilator is a programmed learning technique that is designed to expose members of one culture to some of the basic concepts, attitudes, role perceptions, customs and values of another culture. Example: If three Ethiopian managers are transferred to USA a cultural assimilator should be developed to familiarize the managers with Singapore customs and cultures.