Professional Documents
Culture Documents
Service Description
We comes with new service is related to women who are pregnant and post pregnant period. In pregnancy time we provide the knowledge about the nutritious food, holy book knowledge, which type of exercises they require. In post pregnancy period we are going to take care of new born baby and mother also for two year.
Positioning
har maa ki Javabdari, ab hamari jimedari www.mamassite.com
Marketing Mix
Product
We provide the service of caring your baby and as well as you at your door step.
Price
Concept 1: Pre pregnancy period
8995/-
Place
Ahmedabad
Satellite, Maninager Driving Road
Surat
Athwa lines Ghod dod Road City light road
Baroda
Alkapuri Pratapnagar
Promotion
Advertise in Baby magazines Women magazines premium Premium beauty parlors Jims hospitals
Person
To whom
Premium class pregnant women
By whom
Physiotherapist Nutrition Gynecologist
Physical Evidence
Office Exercise tools Baby care products Trials
Process
Check up Research Contact the person
POD
We provide the service at your door step. We care of woman during the pregnancy as well as after the pregnancy. We provide all types of holy book knowledge in their relevant language.
POP
Provide mother care service Provide hospital service
Launch Process
We are going launch our services at the Premium class CLUB like Karnavati club Rajpath club during the big occasion like Navarati Celebration We immigrate our service through female celebrity
Brand Element
LOGO :
Marketing strategies
Door to door selling Hoarding Poster Internet marketing Print media
Magazine
Media planning
Print advertisement Radio advertisement
Brand Elements
Logo :
POD
Innovation Features Styles Application
Performance
Competitive advantage Consistency in performance Strength of umbrella brand Reliability Trustable Durability
Imaginary
Ethic User profile Personality
Competency Sophistication
Judgment
Brand Equity
Value Satisfaction
Brand Credibility
Trust worthiness Likability Features
Brand Superiority
First mover High technological
Brand Feeling
Excitement Social approval Status
Brand resonance
Loyalty
Attitude attachment Love brand
Achieve engagement
Joint from decision Seeking information Website loom
Brand auditing
Brand inventory
Features How to use product? Facility
Band exploratory
Uniqueness Faviarability
Construtive
Story completion
Eg. Itune in my cellphone