The role of the private sector in the context of CSR as a strategy for sustainable socioeconomic integration of at risk groups

as well as victims of HT

Association Konekt, Macedonia

Corporate Social Responsibility

Productivity

Society

Environment

Tel/fax: +389 2 3224 198 konekt@konekt.org.mk str. Ivan Milutinoviik 19/1-6, 1000 Skopje

Benefits for the company from CSR?

Cost savings Enhanced access to markets and global supply chains Access to finances Risk management Increased sales Brand development Efficient human resources base and enhanced staff loyalty Innovation

Why the company should incorporate CSR?

Improved risk management and obtaining license to work Improved business image and increased brand value Acquiring and retention of loyal and satisfied clients and good business partners Recruitment of quality human resources and increased level of satisfaction among workers

Why the company should incorporate CSR?

Improved public image Favorable access to the markets capital Attraction socially responsible investments Creating new, innovative business solutions

How companies in the region understand CSR

CSR is a comprehensive set of policies, practices and programs that are strategically integrated throughout business operations and decisionmaking processes to minimize the negative impact on the company's social and natural environment CSR is the commitment of a company to strictly abide to national labour and environmental laws CSR describes the way in which a company manages its economic, social and environmental relationships, and the way it engages with its stakeholders

Macedonia Serbia Croatia BiH

45% 25% 50% 67,50%

39% 12% 24% 57.50%

32% 63% 21% 35%

Why companies in the region incorporate CSR?

Huge positive impact reputation of the firm MK SRB CRO BiH 73,34% 76,47% 18,42% 77,5% brand awareness 70% 76,47% 13,16% 22,5% quality 70% 66,67% 75% 35% customer satisfaction 63,34% 66,67% 26,32% 52,5% 10,53% 10 70,58% 13,16% 35% sales media presence

Existing policies in the region countries

National CSR Agenda in Macedonia and Serbia. BiH does not have strategic document or policy regarding CSR. In Croatia there are some measures for promoting CSR incorporated in the country and those are inline with EU policies.

Networking

UN Global Compact UNIDO Regional Network Chambers of Commerce Other Business Networks

CSR components in Macedonian approach

Relations with employees

Community involvemen t

Ethical governance

CSR
Environmen tal protection Market relations

Thank you for the attention!

Biljana Ginova biljanag@konekt.org.mk +389 2 3224 298 www.konekt.org.mk www.konekt.org.mk/blog