CUSTOMER SATISFACTION AT KRIBHCO LIMITED

COMPANY PROFILE
1- Krishak Bharti Cooperative limited (KRIBHCO), a premier cooperative society for manufacture of fertilizer, registered under multi-state cooperative societies.
2-Other agricultural cooperative societies are IFFCO, NCDC. 3-Late Smt.Indira Gandhi, former prime minister of india laid the Foundation Stone on february 5,1982.

HISTORY AND DEVELOPMENT

PROJECT ZERO DATE 31ST MARCH 1981

FOUNDATION STONE LAID BY

Late Smt. Indira Gandhi then the Prime Minister of India on 5th February 1982

PROJECT COMPLETION

31st MAY 1985

OBJECTIVES OF KRIBHCO
1-To increase the urea installed capacity, maintaining its market share.
2-to ensure optimum utilisation of existing plant and machinery. 3-To undertake the activities for the rural upliftment and agriculture

development.

Vision of KRIBHCO
They wants to be a world class organisation that represents the farmer

community and maximizes returns to them through specialization in agricultural inputs and products and other diversified businesses that maximize stakeholder value.

RESEARCH METHODOLOGY
1- To study the detail analysis of the products of KRIBHCO.
2-To study the consumer attite towards KRIBHCO. 3-To know the satisfaction level of customers. 4- To know the customer opinion about KRIBHCO.

SIGNIFICANCE OF THE STUDY

1- It ascertains the position of a company in a specific industry. 2-It help in the development and introduction of new products and

services. 3-The distribution(home delivery) of marketable goods.

FINDINGS
1-It is better to concentrate on the kribhco products because the

efficiency of the kribhco products is more and most of the customers are preferring this product, when compared to the other products. 2-The following factors should be kept in mind while fixing the price of the product:(a)Selection of the sub-supplier. (b)Keeping reasonable inventory. (c)Service providers like transporters, agents etc. (d)Maximum utilization of manpower and machinary etc. (e)Optimum design. (f)Proper planning.

SUGGESTIONS
1-The promotional activities taken by the company need to be more

effective . If the firm promotes the products rigorously and effectively then the customers will get more information regarding their products.
2-The company can further enhance its after-sale services by adopting

the latest practices are listed below-:

(a) Opening a 24hrs toll free numbers to register customer complaints. (b) Free service camps once or twice in a year.