EFFECTIVE COMMUNICATIONS

IN BUSINESS

1
 Topics
Importance and benefits of
effective communication
Components of communication
Challenges Of Communication In
The Global Market

Concepts and problems of

communication
Nonverbal communication
2
 What Is Communication?

“COMMUNICATI
ON means
sharing of
ideas between
two or more
people
Video\Communication2.flv
3
 What Is Business?
“BUSSINESS is
the activity of
making, buying,
selling or
supplying of
goods and
services for
money.”
money.
4
What Is Business Communication?
Business
communication is
the
communication
required in order
to make business
deals. 5
What Is Effective Communication?
Effective
communication is
the act of
influencing and
inducing others to
act in the manner
intended by the
speaker or writer.

6
Video\Effective Communication.flv
I AND BENEFITS OF
MPORTANCE

EFFECTIVE COMMUNICATION
7
 ANCIENT HERITAGE FOR
COMMUNICATION PRINCIPLES
The Ancient world,
both East and west,
depended highly on
the oral
communication. For
example, in ancient
Rome and Greece, it
was necessary to
communicate well on
one’sVideo\ancient
feet when heritage of communication principles.MPG
dealing with matters in 8
 LIFE BLOOD OF EVERY
ORGANIZATION
• An Organization…
• Communication
(interact and
react)
• They exchange
the information,
ideas, plans, rules,
proposals, Video\Life Blood of Organization.flv
9

contracts, and
 LIFE BLOOD OF EVERY
I
O RGANIZATION.
NTERNAL •E XTERNAL
ORGANIZATION ORGANIZATION
COMMUNICATION COMMUNICATION
SYSTEM. SYSTEM.
 Communication integrates • Communication relates an
the managerial function. enterprise to its external
1-planning environment.
2-organizing 1-customer
3-staffing 2-supplier
4-leading 3-stockholders
5-controlling 4-governments
10
5-community
COMMUNICATION ACTIVITIES IN
A BUSINESS DAY
10%Time spent in
writing.
15% in reading.
35% in speaking.
40% in listening.

11
 BENEFITS OF EFFECTIVE
COMMUNICATION IN YOUR CAREER
A VALUABLE JOB REQUIREMENT

12
 Walk in Interviews
If you are Fresh graduate with 3 GPA.
If you are Energetic, Self motivated, dynamic,self starter .
If you have good communication skills.
If you are below 25 years of age, then you are the
Marketing Personnel WE ARE LOOKING FOR

Rush to Marriot Hotel Room no 6

Dated 15-12-2007 time 9:00am
13
 WE WAN T YOU
f you are MBA with 5 years experience.
If you can prepare budgets,budgetary and sales
reports, and make financial analysis.
If you are dynamic,self starter, pushing, enterprising and
energetic.
If you have good communication skills.
If you are below 30 years of age, then you are the financial
analyst WE ARE LOOKING FOR.

APPLY DIRECTOR PERSONNEL,Care

Dawn,box#716,Karachi,Latest by December 11,2007.
14
 COMMUNICATION SKILLS
 Ability to communicate
with all levels of
management.
 Must have good writing
skills.
 Able to prepare special
analysis,research reports
and proposals.
 Ability to communicate
ideas.
 Able to maintain good
customer relationships
 Need skills in 15
gathering,analyzing and
AN ESSENTIAL FOR PROMOTION

16
 Ability to communicate
Ambition-drive
College education
Self confidence
Good appearance
Ability to work with and through people
Capacity for hard work

Communication is Essential For

Promotion 17
COMPONENTS OF
COMMUNICATION 18
 COMPONENTS OF
COMMUNICATION
Context
Sender-encoder
Message
Medium
– Inside Your Organization
– Outside Your Organization
• Receiver-decoder
• Feedback
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 CONTEXT
stimuli

MESSAGE
SENDER RECEIVER
MEDIUM
Verbal,nonverbal

FEEDBACK

A COMMUNICATION MODEL
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 Challenges Of
Communication IN The
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Developing The Right Attitude
• “ To the customer,
You are the
Company.”
• Your Attitude when
dealing with
customers, clients,
and the public
reflect on the
company you
represent.
• Special & 22
 P reparing Adequately
Most people can learn to communicate
effectively for business if they are willing to
devote whatever effort is necessary to
•prepare
Careful,themselves
sound adequately by:
judgment when
choosing ideas and
facts for each
message
•Patience and
understanding.
•Integrity
•Reasonable Facility
23
with English
 Becoming flexible
• Many companies
offer seminars or
other kinds of classes
in handling diversity
issues in the
workplace.

• Today’s managers &

workers need to be
flexible in the way
that deal with others;
problems can be
avoided by keeping
an open mind & 24
being willing to make
25
26
"DON'T LET SOMEONE
BECOME A PRIORITY IN
YOUR LIFE...

WHEN YOU ARE JUST

AN OPTION FOR
THEM....." 27
"NEVER CRY FOR ANY RELATION IN LIFE
BECAUSE FOR THE ONE WHOM YOU CRY
DOES NOT DESERVE YOUR TEARS
AND THE ONE WHO DESERVES
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WILL NEVER LET YOU CRY........."
TREAT EVERYONE WITH POLITENESS
EVEN THOSE WHO ARE RUDE TO YOU,
NOT BECAUSE THEY ARE NOT NICE
BUT BECAUSE YOU ARE NICE........

29
 NEVER SEARCH YOUR HAPPINESS IN
OTHERS

WHICH WILL MAKE YOU FEEL ALONE,

RATHER SEARCH IT IN YOURSELF

YOU WILL FEEL HAPPY EVEN IF YOU ARE
LEFT ALONE....... 30
 HAPPINESS ALWAYS LOOKS SMALL
WHEN WE HOLD IT IN OUR HANDS.
BUT WHEN WE LEARN TO SHARE IT,
WE REALIZE HOW BIG AND PRECIOUS IT IS! .....

31
32
CONCEPTS AND PROBLEMS
OF COMMUNICATION. 33
Video\COMMUNICATION PROBLEM!!! .flv
 CONVENTIONS OF MEANINGS
A fundamental
principle of
communication is
that the symbols
the sender uses to
communicate
message must
have essentially
the same meaning
in both the 34
 COMMUNICATION PROBLEM IN
CONVENTIONS OF MEANINGS
• Miscommunicated
Instructions
Miscommunication
occurs when the
sender and receiver
have different
meanings for the
symbols used.
Video\Convention Of meaning.MPG 35
 P ERCEPTION OR
F EALITY

• Complex,
infinite, and
continuously
changing, the
material world
provides a
special reality to
each individual. 36
 COMMUNICATION PROBLEM In
PERCEPTION OF REALITY
• Abstracting
when we select some facts and omit
others, you are Abstracting.

• Inferring
Inferences are conclusion drawn
from evidence.

• Risk of Inferring
We must realize that inferences may
be incorrect or unreliable & anticipate 37

the risks before acting on them.

 VALUE, ATTITUDES AND
OPINIONS
• A receiver’s attitude
toward a message
can determine
whether it is
accepted, rejected,
distorted or avoided.

• People react
favorably when the
message the receive 38
 Communication Problem Involving
VALUE, ATTITUDES AND OPINIONS
• Favorable or Unfavorable
Information
• Inadequate or Incorrect
Information
• Closed Mind
• Sender’s Credibility
• Other Circumstances
Affecting Attitude, Opinions &
Response. 39
NONVERBAL COMMUNICATION
Video\Nonverbal communication.MPG
40
 HOW APPEARANCE
COMMUNICATES
• Effect on written
messages
The format, neatness, and
language of written
message sends a
nonverbal message to the
reader.

• Effect on Oral
Message 41
When you are speaking to
 HOW APPEARANCE COMMUNICATES
• Personal
Appearance
Clothing, hairstyle,
neatness, jewelry,
cosmetics, posture &
status

• Appearance Of
Surroundings
Room size, location, 42
furnishings, machines,
 HOW BODY LANGUAGE
COMMUNICATES
1.Facial Expressions
The eyes and face are
especially helpful means
of communicating
nonverbally.

2.Gesture,Posture &
Movements
Posture, Gestures &
Video\Facial Communication .flv 43
Body Movements convey
 HOW BODY LANGUAGE
COMMUNICATES
3.Voice And Sounds
– Paralanguage – Sound of the
voice
– The pitch, rate and volume
make you sound more
expressive
– To develop an effective
speaking voice…
• use effective pitch 44
HOW SILENCE, TIME,AND
SPACE COMMUNICATE
•SILENCE
•TIME

•SPACE
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46
A young lady was
waiting for her flight in
the boarding room of a
big airport.

47
As she
would need
to wait many
hours, she
decided to
buy a book
to spend her
time. She
also bought
a packet of
cookies.

48
She sat down in
an armchair, in
the VIP room of
the airport, to rest
and read in
peace. 49
Beside the
armchair where
the packet of
cookies lay, a
man sat down in
the next seat,
opened his
magazine and
started reading. 50
When she took out the
first cookie, the man
took one also.
She felt irritated but
said nothing. She just
thought:
“What a nerve! If I was
in the mood I would
punch him for daring!”

51
For each cookie
she took, the
man took one
too.
This was
infuriating her
but she didn’t
want to cause a
52
scene.
When only one
cookie remained,
she thought:
“ah... What this
abusive man do
now?”
Then, the man,
taking the last
cookie, divided it
into half, giving
her one half.

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 Ah! That was too much!
She was much too angry now!

In a huff, she took her book, her things and stormed

to the boarding place.

54
When she sat down
in her seat, inside
the plane, she
looked into her
purse to take her
eyeglasses, and, to
her surprise, her
packet of cookies
was there,
untouched,
unopened!

55
 She felt so
ashamed!!
She realized
that she was
wrong...
She had
forgotten
that her
cookies
were kept in
her purse.

56
The man had
divided his cookies
with her, without
feeling angered or
bitter.

57
 ...while she had
been very angry,
thinking that she
was dividing her
cookies with him.

And now there

was no chance to
explain
herself...nor to
apologize.”

58
There are 4 things that you cannot recover.

59
The stone...

...after the throw!

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The word...

...after it’s said!

61
The occasion...

... after the loss!62

The time...

...after it’s gone!

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Question & Answer

64
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