Freemium SF Bay Meetup

meetup.com/freemium
December 13, 2012 San Francisco, CA

Sponsors

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

Agenda

Welcome from the FreemTeam

What is Freemium? Sponsors PayPal & Kachingle Speaker Introductions Speaker Presentations Panel Discussion
(if time allows)

(bios on handout)

Raffle and Wrap-Up

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012
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Welcome from the FreemTeam

FreemiumSFBay Team

Cynthia Typaldos, Founder, Kachingle, & Moderator Charlotte Monte, Kachingle Angela Hey, Techviser Chad Heinrich, HeiTechMarketing Anika Erdmann, Kachingle Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups

How to join & participate see handout

WiFi access also on handout

Formal end at 9pm. Open after for networking.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012
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Freemium Meetup News

Handout has lots of info

Meetups (usually) 2nd Thurs each month

Please join at meetup.com/freemium

swap SF/SV next month in SF Jan 10th Tonight is 9th event | 514 members

Speakers? Sponsors? Venues?

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

Freemium News

Google Apps ends freemium for business

abruptly with a blog post on Dec 6th.
o

Individuals wishing to use Googles web apps like Gmail and Google Drive should create a free personal Google Account, which provides a seamless experience across all of our web services on any device. For Businesses, instead of two versions, there will be one. Companies of all sizes will sign up for our premium version, Google Apps for Business, which includes 24/7 phone support for any issue, a 25GB inbox, and a 99.9% uptime guarantee with no scheduled downtime. Pricing is still $50 per user, per year.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012
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Freemium News

IVP publishes white paper: Freemium

Software: A Guide for Startups
by Jules Maltz and Daniel Barney ivp.com/freemium
Interviewed freemium software leaders including 37signals, Dropbox, Evernote, GitHub, HootSuite, New Relic, SurveyMonkey, Weebly, and Zendesk

Put together 6 lessons for freemium software businesses

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012
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Freemium News
(freemium)

vs (premium) U.S. Market

Spotify now has >1M paid customers after 1 yr Rhapsody has 1M paid customers after 10 yrs Spotify active-user growth of 33 percent in the last year vs paid subscriber growth of 25 percent Spotify gives limited free non-mobile access to non-payers; Rhapsody requires payment from the outset
http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

Freemium News - Mobile

Freemium Games Make Up 80% Of $10B Mobile App Market In 2012

Freemium app revenue growth leaves premium in the dust
Freemium app revenue is now dominating premium for developers on both iOS and Android, said App Annie. The analytics firm said that freemium apps generate 69% of the worldwide iOS app revenue and 75% of global Android app revenues.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012
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Freemiumers - YOU

Freemium Vendor? Freemium user?

Neither (yet)?
Heard of the Penny Gap?

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

What is Freemium?

Bob's Buzzword of the Day: 'Freemium'

Bob Rice, general managing partner with Tangent Capital Partners LLC, explains "Freemium." (Source: Bloomberg)

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

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www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

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Sponsor PayPal

Steve Woloshin Director, Professional Rich McDerby Services Integrations

@HerbTCat

Steve Osborn

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

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Sponsor Kachingle: Our Freemium Story Our Story - why we are entering the Freemium marketplace
Avira
Conversion rates Micropayment engine

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

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Kachingle Our Solution for Freemium Vendors

Bundling, Billing and Co-Marketing platform for Applications Bundling

to get over the penny gap co-market to share acquisition costs

Micropayments
to get more people paying something

Usage-based
fair to vendors and subscribers, hands-free

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

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Kachingle Status

Developer site launched in October

www.kachingle.com

Demo bundles and apps anyone can

play around for free

Simple APIs for app integration Web & PC mobile coming soon
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012
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Kachingle Subscriber Bundle Examples

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

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Kachingle Point-based bundles!

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

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Kachingle Formal Announcement early November

Simple APIs for

subscriber authentication bundle partner logos, names bundle price more - see developer documentation available for web, pc apps now, mobile soon

Seeking App Vendors

for first bundle talk to me: cynthia@kachingle.com or Daniel Reid: daniel@kachingle.com
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012
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What our Speakers will Talk About

20 min each, followed by Q&A panel discussion

then the

(if time)

Formal end at 9pm

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012
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Speakers
Laura Yecies CEO at SugarSync

Eric Brunker Cloud Consultant at Dell

Mark Stiving Pricing Expert & Author at Pragmatic Pricing

Panel Discussion (if time) Questions for any and all of the panelists Panel ends at 8:45pm 8:45pm-9pm raffle and wrap-up 9pm-10pm networking

Laura Yecies SugarSync

Eric Brunker Dell

Mark Stiving Pragmatic Pricing

End

Freemium SF Bay Meetup

December 13, 2012 Silicon Valley, CA www.meetup.com/freemium

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup December 13, 2012

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