Saatchi and Saatchi

Saatchi & Saatchi is a global advertising agency network with 140 offices in 76 countries and over 6,500 staff. It was founded in London in 1970 by two brothers called Maurice (Now Lord Saatchi) and Charles (An art collector) but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London Stock Exchange until 2000 and for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. The Lovemarks company is the unique way that Saatchi and Saatchi look at the relationships people have with their products. The definition of Lovemarks is, A product, service or entity that inspires loyalty beyond reason. Saatchi and Saatchis major global clients are; Diago, Emirites, General mills, Kraft foods, Lenovo, Mead Johnson, Novartis, Procter & Gamble, Toyota and Visa Europe.

Advert 1 Parking Tickets (Humour)

The mobile brand is infamous for its stunt ads, and its latest work proves no exception. During the ads making, thousands of UK motorists were secretly filmed being given fake parking tickets and getting angry with an approaching traffic warden. On closer inspection however the tickets turn out to be gifts of banknotes, prompting anger to turn to smiles and even hugs. Mobile filmed hundreds of hours of footage and then edited it down into this two-minute ad. Actors and comedians were drafted in to play the parts of the fake traffic wardens.

Advert 2 Return of the Mack (Realistic)

The shoot, which took place in Terminal 5, is the work of the advertising company Saatchi and Saatchi.

This advert was aired for the first time on Friday 29th October 2010 at 10:15, which also took up the entire advert break on all commercial TV channels. Filming lasted from 09:30AM 9PM, During which time, an estimated 80,000 people would have passed through terminal 5. As the passengers walked into arrivals, they were greeted by a crowd of waiting public, taxi drivers, cabin crew, baggage holders and many members of the T Mobile staff and customers whom burst into song. Travellers were treated by renditions of At Last by Etta James, Comin home baby by Mel Torme, Return of the Mack by Mark Morrison and I am the passenger by Iggy pop.
Despite strict security at the airport, the film crew were allowed to install hidden cameras to catch the initial reaction of the arrivals and general public. The first passengers to receive the welcome was Henry Church who lives in south Kensington, London. He said, I hope it gets into the advert because my mates and my missus are never going to believe it when I tell them.

What techniques are used

The techniques that T-Mobile uses in their advertising is that They will always try to attract your attention; For example, The Dancing and singing adverts in popular places in London. They will arouse interest by singing different songs which Match what is actually happening in the shot. It always causes Action To make you want to go to their network, and not anyone elses. Also in their TV Adverts, I have noticed that they use plain People that they find in the street. They always go for their reactions as they then dont know what is happening which makes the advert more effective. They always make the Product look identifiable by using local areas such as Stansted Airport and Kings Cross station.