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PROJECT PLAN
PURPOSE
Smartphone's have revived the whole outlook people towards the cell phones
SURVEY PLAN
Sample unit Students, Self employed people, Professionals Sample Size 50 Locations Rcity(Vikhroli), Rmall (Mulund), Palladium(Lower parel), Inorbit (Vashi)
GENDER BIFURCATION
40% Males
60% Females
AGE GROUP
2% 12%
Age Group
38%
48%
76
70
60
50
40
30
20
14 10
10
0
0 Strongly Disagree
0
Somewhat Disagree Neither Disagree nor agree Somewhat agree Strongly Agree
10%
24% 18%
48%
10
7% 40%
44%
11
12
6% 13% 35%
13
7%
36%
14
29%
15
Emails
19%
31%
Sometime
16
2%
15% 41% Online shopping Live TV Controlling your home electronic appliances Outlook Integration Others
33% 9%
17
Samsung Galaxy S3
2%
14%
8%
6% 48%
Samsung Galaxy Note Motorola Droid RAZR MAXX HTC One X LG Optimus4X HD Sony Eriksson Xperia S
18
22%
ARE YOU PLANNING TO UPGRADE TO A NEW SMARTPHONE IN THE NEXT YEAR OR TWO?
10% people will wait for some more time before they upgrade their phone
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ARE YOU PLANNING TO SWITCH PLATFORMS WHEN YOU UPGRADE YOU PHONE?
Yes
75%
No
25%
20
7% 29%
29% 12%
21
Service
Better Hardware
8% 28% Better Apps 31% 12% 18% Be more fast Better Web Browser
3%
22
80%
23
TAKE AWAYS
Apple and Android based phones are currently in a neck and neck competition in the Smartphone market. Age group >25 and 25 40 prefer android based phones more rather than Blackberry and iPhone or Windows
Google based services (Android Market, Google Maps, Gmail) and ability to select from multiple brands gives Android based phones an added edge
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CONTD
Poor Microsoft Exchange integration, Bad Media Support, came out as the drawbacks of the Android based phones. More people are willing to change their phones in 12 years. On an average people using Blackberry or Windows want to change to Android, this is not the case with Apple users. However some android users also want to shift to Apple
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CONTD
Android phones need to introduce better apps and give a better speed to the users to stay in competition with other Smartphone giants.
26
CONCLUSION
Android provides the best platforms of Smartphone's ----- we can neither agree nor can we disagree on the above point, because Android for a lot of people is a good platform for their Smartphone's but at the same time there some things that needs to worked on to make it up to the mark.
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THANK YOU
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