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MARKETING RESEARCH ON ANDROID MOBILE

PROJECT PLAN

Questionnaire Design and Survey Analysis of the survey

Presentation based on the analysis

PURPOSE

Smartphone's have revived the whole outlook people towards the cell phones

Android provides the best platforms of Smartphone's

SURVEY PLAN

Sample unit Students, Self employed people, Professionals Sample Size 50 Locations Rcity(Vikhroli), Rmall (Mulund), Palladium(Lower parel), Inorbit (Vashi)

SURVEY QUESTION AND ANALYSIS

GENDER BIFURCATION

40% Males

60% Females

AGE GROUP
2% 12%

Age Group

38%

48%

<25 25-40 41 - 60 >60

IS TECHNOLOGY MAKING YOUR INTERESTING?


80

76

70

60

50

40

30

20

14 10
10

0
0 Strongly Disagree

0
Somewhat Disagree Neither Disagree nor agree Somewhat agree Strongly Agree

HOW OFTEN DO YOU CHANGE YOUR CELL?


Years

10%

24% 18%

> 1 Year 1-2 Years 2-4 Years >4 Years

48%

DO YOU VIEW YOUR MOBILE AS A STATUS SYMBOL / FASHION ACCESSORY?


Strongly Disagree Somewhat Disagree Neither Disagree nor agree Somewhat agree Strongly Agree

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WHICH IS THE SMARTPHONE THAT YOU USE?


Platform

7% 40%

44%

Android Blackberry iPhone Windows 9%

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CAN YOU RECOGNIZE THE IMAGES?

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WHAT IS THE BEST THING ABOUT THE ANDROID PHONE?


Services
Google Integrated Services (Gmail, Android Market, Google Maps) Ability to customize the device (Themes, Widgets,) Able to select from multiple brands and models 38% 8% Good Browsing experience

6% 13% 35%

Others (Please specify)

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WHAT DO YOU LIKE THE LEAST ABOUT THE ANDROID PHONE?


Services
6% 27% Bad Media Support 24% Poor Microsoft exchange integration Complicated to learn and use

7%

Lack of High Quality Apps

36%

Others (Please specify)

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HOW DO YOU DEFINE A GOOD BROWSING EXPERIENCE WITH ANDROID PHONES?


Service

4% 20% 47% Speed Video Quality Security Touch Screen browsing

29%

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HOW OFTEN DO YOU SEND EMAILS FROM YOUR PHONE?

Emails

19%

31%

Sometime

All the times


50% Never sent a mail yet

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FEATURES THAT YOU WOULD LIKE TO


CUSTOMIZE ON YOUR CELL PHONE
Features

2%
15% 41% Online shopping Live TV Controlling your home electronic appliances Outlook Integration Others

33% 9%

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BEST ANDROID BASED PHONE


Model

Samsung Galaxy S3

2%
14%

8%

6% 48%

Samsung Galaxy Note Motorola Droid RAZR MAXX HTC One X LG Optimus4X HD Sony Eriksson Xperia S
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22%

ARE YOU PLANNING TO UPGRADE TO A NEW SMARTPHONE IN THE NEXT YEAR OR TWO?

90% of the people want to upgrade their phone

10% people will wait for some more time before they upgrade their phone

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ARE YOU PLANNING TO SWITCH PLATFORMS WHEN YOU UPGRADE YOU PHONE?

Yes

75%

No

25%

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WHICH ARE THE MOST IMPORTANT FACTORS WHEN CHOOSING A SMARTPHONE?


Factors

7% 29%

23% Platform Looks Price Features Popularity

29% 12%

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WHAT DO YOU THINK ANDROID NEEDS TO DO THE MOST TO CONTINUE COMPETING?

Service
Better Hardware
8% 28% Better Apps 31% 12% 18% Be more fast Better Web Browser

3%

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DO YOU MISS THOSE DAYS WHEN CELL PHONE


WAS JUST USED TO MAKE A PHONE CALLS
Answer
4% 16% Strongly Disagree Somewhat Disagree Neither Disagree nor agree Somewhat agree Strongly Agree

80%

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TAKE AWAYS

Apple and Android based phones are currently in a neck and neck competition in the Smartphone market. Age group >25 and 25 40 prefer android based phones more rather than Blackberry and iPhone or Windows

Google based services (Android Market, Google Maps, Gmail) and ability to select from multiple brands gives Android based phones an added edge

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CONTD

Poor Microsoft Exchange integration, Bad Media Support, came out as the drawbacks of the Android based phones. More people are willing to change their phones in 12 years. On an average people using Blackberry or Windows want to change to Android, this is not the case with Apple users. However some android users also want to shift to Apple

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CONTD

Android phones need to introduce better apps and give a better speed to the users to stay in competition with other Smartphone giants.

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CONCLUSION

Android provides the best platforms of Smartphone's ----- we can neither agree nor can we disagree on the above point, because Android for a lot of people is a good platform for their Smartphone's but at the same time there some things that needs to worked on to make it up to the mark.

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THANK YOU

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