Presentation on Summer Training Report

GAUTAM VERMA M.B.A. 3RD SEM

To Study the Relationship of Advertisement

with Sales

Objectives of study
To find the preference given by the respondents for various measures of ensuring proper and ethical advertising To study the customers perception and loyalty towards the Duke Fashion Ltd. To study the factors which affects the sales of a product.

To study the brand potential of Duke Fashions Ltd.

Research Methodology.
Population: Sample size:- The sample size in this study is 100 customers. Sampling technique:- simple random sampling technique is being used. Data collection method:- The data has been collected through questionnaires. Area of the Study:- The area of the study is limited to the geographical boundaries of Ludhiana city.

Results and Discussions..

1. Is advertisement useful in todays competitive scenario ?
Yes No Cant say

100

ANALYSIS It is analysed that 100% people think that advertisement is useful in todays competitive scenario.

2.Which media of advertisement do you think most appropriate for apparel industry ?
Television Print media Internet Others

70

10

15

ANALYSIS
It is analysed that out of hundred respondent 70% think television is appropriate , 20% thinks print media is appropriate , 15% thinks internet is appropriate and the rest 5% prefer some other media

3. Which channels do you watch ?

Music News Entertainment Movies Kids Others

60

20

10

ANALYSIS

It is analysed that 60% respondent watched music channels , 20% watch news channel , 10% watch entertainment channel , rest of them lies on others.

4. Which newspaper do you read ?

The Tribune The Hindustan Times The Times of India Dainik jagran Punjab Kesari Others

10

25

20

35

ANALYSES
It is analysed that 25% respondent read the Hindustan times , 35% read punjab kesri , 20% read dainik jagran , 10% read the tribune , others are 6%.

5. Which aspect of TV commercial do you think the most

important ?
Concept of AD Visual Presentation Overall Presentation Slogan Model Humor

10

25

40

15

ANALYSIS
It is analysed that 40% respondent thinks that the overall presentation of T.V. commercial is the most important part of the ad. , 25% thinks visual presentation is important , 15% goes in the favor of models. 10% goes with the concept of ad.

6. Do you know about duke ?

Yes 100 No 0

ANALYSIS
It is analysed that 100% respondent know about the duke.

7. From where did you come to know about Duke?

TV Magzines Hoardings Newspaper Internet Relatives Market

10

15

15

35

15

ANALYSIS It is analysed that 35% come to know about the duke from their relatives , 15% comes to know from market , internet , newspaper , and 5% from magazines and hoardings.

8.