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SOWJANYA
An individual who buys products or services for personal use and not for manufacture or resale . A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Indian Consumers are of two types: Traditional consumers Modern consumers
Single income Less disposable income Less available options Lack of awareness Prefer to save Family shopping Functional Traditional meals
Dual income More disposable income Plenty of options Sound knowledge Prefer to spend Individual or with friends Lifestyle Indianized Mc Donald's
RICH (annual income > US$ 4,700) * Own cars, PCs CONSUMING (US$ 1000-4700) * bulk of banded consumer goods, 70% of 2-wheelers, refrigerators, washing machines
1990-00
3 million households
55 million
CLIMBERS (US$500-1000) 65 million * Have atleast one major durable (mixer, sewing machine/tv) ASPIRANTS (US$350-500) 32 million * Have bicycles, radios and fans
78 million
33 million
Traditionally Indian people used to invest their money in savings. But now the trend is shifting from saving to spending.
Availability of lifestyle spending options is increasing
for Indian consumers and that inducing higher spends on "status acquisition".
CHANGE IN THE PROFILE OF THE INDIAN CONSUMER: Indian consumers are shifting from price cautious To brand cautions. Consumers of branded products are growing day-today. Indian consumers are not hesitating to take loans on their credit cards to buy branded products. Sales of auto-mobiles and mobile phones have increased substantially.
CONCLUSION: Profile of the Indian consumer is changing and it will change further because of increasing western influence on people .