COMPANY PROFILE

MTS
SISTEMA SHYAM TELESERVICES LIMITED (SSTL)
Sistema Shyam TeleServices {SSTL} is a joint venture company between Sistema {LSE: SSA} of Russia and Shyam Group of India. Sistema is the majority share holder in this joint venture with 74% stake. SSTL has licenses and spectrum to provide mobile telephony services on the in all 22 circles across the country.

MISSION
We create business leaders in service industries, mainly in high-tech sector. Our mission meets the expectations of our shareholders as well as society's interests. Sistema invests best finance, intellectual and management resources into business and economic development of Russia to achieve a success in the accomplishment of its mission.

RESEARCH METHODOLOGY
From my market survey to my project report I follow these steps.
Gathering of Raw data Creating data structure Data Analysis

Data interpretation

OBJECTIVES OF THE PROJECT

TO STUDY THE MARKETING STRATEGY OF THE ORGANISATION.

TO STUDY THE DIFFERENT TYPES OF PROMOTIONAL ACTIVITIES UNDERTAKEN BY THE COMPANY.

TO STUDY ABOUT THE AWARENESS OF MTS PRODUCTS IN PROSPECT CUSTOMERS. TO STUDY CUSTOMER EXPECTATIONS LEVEL FROM MTS WITH OTHER COMPETETIVE BRANDS. TO COMPARE THE BRAND ON THE BASIS OF PRODUCT, SERVICE, PRICE AND NETWORK.

LIMITATIONS
Findings are based on the views expressed by the consumers. So it may suffer from biased prejudices. Some of the respondents were not co-operative & many seem to be having no interest. The study has not been intended on a very large scale, have the possibility of errors, which cannot be ruled out. Time limitations Area was specified.

DATA ANALYSIS AND INTERPRETATION

Q1. Which type of Computer System do you use? a) Personal computer b) Laptop
Graph 1.1:Computer System Computer System, P.C, 36%, 36%

Computer System, Laptop, 64%, 64%

P.C
Laptop

Sr.No. 1 2

Particulars P.C Laptop

Respondents 36 64

Percentage 36% 64%

INTERPRETATION:From the above graph , 64% of people use laptop as it is newly invented computer system, mostly preferred by all. 36% of people use P.C.

Q2. Do you have internet connection? (a)Yes (b) No

Graph 1.2:Internet

Internet , No, 27%, 27% Internet , Yes, 73%, 73%

Yes
No

Sr.No. 1 2

Particulars Yes No

Respondents 73 27

Percentage 73% 27%

INTERPRETATION: From the above graph, 73% of people use internet connection. 27% of dont use internet connection.

Q3.Which type of internet connection you use? a) Landline b) Datacard

Graph 1.3:Type of Internet Connection

Type of Internet Connection, Landline, 61%, 16%

Type of Internet Connection, Datacard, 3.2, 84%

Landline
Datacard

Sr.No . 1. 2.

Particulars

Respondents

Percentage

Landline Datacard

61 39

61% 39%

INTERPRETATION From the above graph , 61% of people use Landline connection, as it can be carried anywhere. 39% of people use Datacard connection

Q4. What do you expect from your internet service provider? a) High Speed Expectation Graph 1.4:Expectations from Internet Service Provider b) Good Connectivity s from Expectation Internet c) Low Cost s from
Service Provider, Low Cost, 17%, 17% Expectation s from Internet Service Provider, Good connectivi Internet Service High Speed Provider, High Speed, Good connectivity 49%, 49% Low Cost

Sr.No. 1. 2. 3.

Particulars High Speed Good Connectivity Low Cost 49 34 17

Respondents 49% 34% 17%

Percentage

INTERPRETATION:From the above graph , 60% of people expect good connection as there priority need which should be given by the service provider 26% of people require high speed, as well as 17% of people take cost (low) as there prior need.

Q5. Which company Net Connection do you use? a) MTS (d) Idea b) Reliance (e) Airtel c) Tata

Sr. No

Particulars

Respondents

Percentage

1.

MTS

30

30%

Connection 1.5:Connections Used Connection Graph s Used, s Used, Idea, 3%, Airtel, 7%, 3% 7%

Connection s Used, MTS, 30%, 30% MTS Reliance Tata Idea Airtel

2.

Reliance

18

18%

3.

Tata

42

42%

Connection s Used, Tata, 42%, 42%

4.

Idea

3%

5.

Airtel

7%

Connection s Used, Reliance, 18%, 18%

INTERPRETATION From the above graph, 42% of people are using TATA PHOTON USB MODEM for the internet connection, so TATA has the largest market sha (presently) of the product. 30% of customers use MTS, and having the 2nd highest market share of the product. Reliance, Airtel& Idea companies are having 18%, 7% & 3% market share respectively.

Q6. How you came to know about the product? (MTS MBLAZE) a) Friends Sources, Other b) Salesman Sources, 9%, c) Media 9% d) Other sources

Graph 1.6:Sources

Sources, Friends, 17%, 17% Friends

Sources, Media, 25%, 25%

Sources, Salesman, 49%, 49%

Salesman Media Other Sources

Sr. No

Particulars

Respondents

Percentage

1. 2. 3.

Friends Salesman Media

17 49 25

17% 49% 25%

4.

Other sources

9%

INTERPRETATION From the above graph, 49% of people come to know about the product by salesman, this shows that the sales man are working aggressively and with proper efficiency in the market. Media only influences 25% of buyers, so this shows that the advertisement is not able to grab the attention of the customer, and there should be a..

Q7. How long have you been using internet connection? a) Less than 1 year. Time Span, 25 years, 7%, b) 1 year. 7% Time c) 1-2 years. Span, 1-2 d) 2-5 years. year,
26%, 26%

Graph 1.7:Time Span

Time Span, Less than 1 year, 27%, 27% Less than 1 year 1 year

Time Span, 1 year, 40%, 40%

1-2 year 2-5 years

Sr. No 1. 2. 3. 4.

Particulars Less than 1 year 1 year 1-2 year 2-5 years.

Respondents 27 40 26 7

Percentage 27% 40% 26% 7%

INTERPRETATION From the above graph, 40% of people have started using internet from last one year, and there has been a diminishing growth too in the current year. So the company should increase their promotional activities to increase their market share, as there are many prominent customer in the market for the product

Q8. What kind of complaints do you have against your internet service provider? Problems, Graph 1.8:Problems a) Billing problem others, 8%, 8% b) Weak connection c) Low speed d) Others
Problems, Low Speed, 45%, 45%

Problems, Billing Problem, 23%, 23% Billing Problem

Problems, Weak Connection Weak Connection, Low Speed 24%, 24% others

Sr. No

Particulars

Respondents

Percentage

1. 2. 3. 4.

Billing problem Weak connection Low speed Others

23 24 45 8

23% 24% 45% 8%

INTERPRETATION:From the above graph , 45% of people have complaints due to low speed, as the company provides the customer with high speed internet connection, so this aspect should be taken as strength & promotional activities should be based on them

Q9. What is your monthly average internet usage? a) Less than 1 G.B. b) 1 to 2 G.B. c) 2 to 5 G.B. d) More than 5 G.B.

Graph 1.9:Internet Usage

Internet Usage, More than 5 G.B, 1.2, 55%

Internet Usage, Less than 1 G.B, 25%, 12% Less than 1 G.B Interne 1 to 2 G.B t Usage, 1 2 to 5 G.B to 2 More than 5 G.B G.B, 56%, Internet Usage, 2 to 5 G.B, 15%, 7%

Sr. No

Particulars

Respondents

Percentage

1. 2. 3. 4.

Less than 1 G.B 1 to 2 G.B 2 to 5 G.B More than 5 G.B

25 56 15 4

25% 56% 15% 4%

INTERPRETATION:From the above graph, 56% of peoples usage per month is 1 to 2 GB. So the company should try to make new offers on the this segment. That is user of 1 to 2 GB

Q10. How much monthly charge can you spent on internet?

Tariff can Pay (in Rs), 6001000, 14%, 14% Tariff can Graph 1.10:Tariff can Pay (in Rs) Pay (in Rs), More than 1000, 6%, 6% Tariff can Pay (in Rs), 200-400, 24%, 24% 200-400 400-600 Tariff can Pay (in Rs), 400-600, 56%, 56% 600-1000

More than 1000

Sr. No

Particulars

Respondents

Percentage

1.
2. 3. 4.

200 to 400
400 to 600 600 to 1000 More than 1000

24
56 14 6

24%
56% 14% 6%

INTERPRETATION:From the above graph , 56% of people can pay 400 to 600 as monthly rent. So the company should introduce more plans which could range between 400-600 and provide 2 GB of monthly usage to the customer.

Q11.According to you which company provides cheapest service? Cheapest Graph 1.11:Cheapest Service Cheapest a) MTS Service, Idea, Service, b) Reliance 5%, 5% Airtel, 8%, Cheapest 8% MTS c) Tata Service, MTS, Cheapest Reliance d) Idea 41%, 41% Service, e) Airtel Tata Tata, 27%,
27% Cheapest Service, Reliance, 19%, 19%
Sr. No Particulars Respondents Percentag e 1. MTS 41 41%

Idea
Airtel

2.
3. 4. 5.

Reliance
Tata Idea Airtel

19
27 5 8

19%
27% 5% 8%

INTERPRETATION:From the above graph , 41% of people think that MTS provide with the most cheap tariff . So the company could work on this strength, and use this factor in its promotional activities to increase there market share.

Q12. Which Internet connection would you like? a) Pre-paid b) Post-paid

Intenet Graph 1.12:Intenet Connection Connection , Post-paid, 30%, 30% Intenet Connection , Pre-paid, 70%, 70% Pre-paid Post-paid

Sr.No. 1. 2.

Particulars Pre- paid Post- paid 70 30

Respondents 70% 30%

Percentage

INTERPRETATION:From the above graph , 70% of people prefer pre paid plans.

Q.13What is your main purpose of using Net Connection? a) Office use Purpose, Other b) Entertainment Use, 13%, 13% c) Other uses.

Graph 1.13:Purpose

Purpose, Entertainment, 42%, 42%

Purpose, Office use, 45%, 45%

Office use
Entertainment Other Use

Sr.No. 1. 2. 3.

Particulars Office use Entertainment Other use 45 42 13

Respondents 45% 42% 13%

Percentage

INTERPRETATION:From the above graph , 42% of people access internet for entertainment purpose , so company should come up with some offers like providing NODOWLOADING CHARGES to the websites like social networking & Wikipedia. 33 % of people use internet for official use.

FINDINGS The tariff offered by MTS is much cheaper than the competitors. The promotional offers are also better than competitors. Where the network exist the speed which customer experience is better than others. The Locations like UNIVERSITY ROAD, WEST END ROAD, BEGUM PUL & MAWANA ROAD. Are all covered strongly. The existing customers are satisfied with the downloading and uploading speed of Mblaze. Satisfaction level of customers are high than other competitors. Customers easily get the recharge facilities near by their houses and offices. Customer support services of MTS are also better than competitors.

SUGGESTIONS The company should have plans for corporate sector. The company should spread out there promotional activities in sub urban areas. The company should increase their promotional activities to have an edge towards the competitors. The company should bring up with more of customer complaint area. As the sales team is working efficiently, but the company should lay emphasis on Electronic and print media.

CONCLUSION The conclusion based on learnings are as follow:This project introduced me to the organization profile of MTS Telecommunication (India) LTD. The project facilitated me in learning the business operation of MTS Company. It gave knowledge about different types of promotional activities. The project helped me in gaining practical knowledge about how a questionnaire is been prepared.(Proper format) . To how to make data analysis and how to make interpretations with the given data. It helps the researcher to gain knowledge about personal selling, how to sell product to customers. It helps the researcher to know how the survey are conducted in the market. It helps the researcher to know the customer satisfaction level of MTS Mblaze.

THANKS